Function: The Communications Specialist supports the management of digital communication strategies designed to promote the value of accredited continuing medical education (CME). The specialist is responsible for managing, monitoring, and improving the ACCME’s social media to build visibility and engagement with the accredited CME community, clinicians, healthcare leaders, and other stakeholders. Other key responsibilities include coordinating, managing, and improving content on the ACCME and Joint Accreditation for Interprofessional Continuing Education websites, managing publications, assisting in media relations, and identifying strategies to achieve communications goals.
Manage, monitor, and improve social media presence to build visibility and engagement with the accredited CME community and other stakeholders.
Prepare and manage digital communications calendar; coordinate content development across all areas and with external organizations, as appropriate.
Monitor perception of ACCME/CME in online media/social media; anticipate challenges and opportunities; support the development and implementation of proactive responses.
Analyze performance and generate reports.
Monitor emerging social media technologies and trends to provide recommendations for optimizing communications strategies.
Support implementation of new website design.
Coordinate website content management across areas.
Coordinate regular content reviews to ensure accuracy and consistency of messaging.
Support the creation of new content; assist with adapting, improving, updating, and optimizing existing web content to enhance user experience and SEO; identify strategies to improve user experience.
Track and analyze website usage.
Prepare recommendations for achieving communications goals.
Publications and Content Development
Manage publication of monthly enewsletter, including writing, editing, and formatting for the website and dissemination via our email marketing service.
Support publication of executive summaries and other reports.
Assist with release of surveys and calls for comment; generate analyses of responses.
Assist in responding to media inquiries.
Support research and preparation for CEO’s interviews with media.
Manage media inquiries log.
Joint Accreditation for Interprofessional Continuing Education
Assist with development and implementation of an integrated, strategic communications plan for Joint Accreditation, including building a Joint Accreditation social media presence.
Support Joint Accreditation website content management.
Support the implementation of ACCME’s new brand guidelines.
Assist with strategic communications initiatives as assigned.
Support other projects as assigned.
Reports to: Vice President of Communications
BA in Communications, Journalism, Digital Media, or related field; or 2 to 3 years related experience and/or training; or equivalent combination of education and experience
Experience in social media and website content management
Experience with a nonprofit, healthcare, education, or accrediting/regulatory organization a plus
Excellent verbal and written communication skills
Experience writing and editing for digital platforms
Ability to translate complex, nuanced issues into clear, compelling messages
Proficient with Microsoft Office Professional, Drupal
Strong interpersonal skills; values a demanding, team-focused environment
Flexible, adaptable, highly organized, detail oriented; demonstrated ability to prioritize multiple tasks and function under deadline pressure
Ability to engage with multiple audiences, including highly educated healthcare practitioners, journalists with lay publications, and the public
About Accreditation Council for Continuing Medical Education
The Accreditation Council for Continuing Medical Education (ACCME) is a not-for-profit organization based in Chicago that oversees the accreditation of continuing medical education programs across the country and internationally. The ACCME standards are designed to promote high-quality continuing medical education for physicians and teams that improves healthcare delivery and patient care. ACCME a...ccreditation is a voluntary, self-regulatory system, based on a model of peer evaluation, quality assurance, and continuous improvement. The ACCME has a staff of approximately 25 employees and is committed to providing a supportive and positive workplace. It offers a generous benefits package including medical, dental, 401(k), flexible spending accounts, and more.