NGWA Public Relations and Awareness Manager leads NGWA’s efforts to track down and effectively communicate news and information about groundwater, the groundwater industry, and how NGWA is carrying out its mission, vision, and goals.
The Manager leads NGWA’s public relations initiatives to increase the visibility of NGWA locally, nationally, and internationally as the authoritative leader and source on groundwater-related topics.
The Manager leads NGWA's strategic outreach to the public to support a positive view of NGWA and its members, raise awareness of groundwater resources, and further the interests of the membership who want to sustain or grow their business and/or personal interests related to the public’s grasp of sound science related to groundwater provision, protection, management, and remediation.
The Manager is an integral part of NGWA’s internal communications team. This independent leadership group, consisting of NGWA’s news, marketing, public awareness, and public relations professionals, works together to ensure all NGWA’s communications are delivered to the correct audience, using the proper vehicle, to achieve the desired outcomes.
Essential Duties and Responsibilities
Leads the development and execution of public relations communications strategies that increase the visibility and awareness of how NGWA is carrying out its mission, vision, and goals, such as:
Creates initiatives that position NGWA as the groundwater leader in the media, among partner organizations, funders, and the public-at-large.
Uses a variety of distribution strategies and vehicles to inform NGWA constituents and the public on how NGWA is carrying out its mission, vision, and goals. Vehicles may include, but are not limited to, live events, NGWA and external publications, newsletters, websites, blogs, forums, radio, TV, and social media.
Develops communications pieces, such as press releases, articles, media advisories, and public policy statements, to disseminate news and information related to NGWA activities, such as:
NGWA’s position on timely issues or current affairs
Announcement of new products or services
Development of best practices or standards
Special recognition, i.e., scholarships recipients, award winners, distinguished lecturers, board and volunteer service
Serves as the contact person for media inquiries, while building and developing local, national, and international media contacts to position NGWA as the authoritative source on groundwater-related topics.
Leads the development and execution of public awareness communications strategies that increase the visibility and awareness of groundwater resources, such as:
Plan and manage all activities related to public outreach initiatives such as Groundwater Awareness Week and Protect Your Groundwater Day.
Oversee NGWA's efforts to place positive articles on groundwater and the groundwater industry in national and international media, specifically information that furthers understanding about groundwater provision, protection, management, and remediation and what those mean to public and ecological well-being.
Identify other key public affairs issues and recommend strategies for addressing those issues
Maintain content on NGWA’s WellOwner.org website; and the Groundwater Adventurers, Educator Resources, Press Center, Awareness Week, and Protect Your Groundwater Day sections of NGWA.org.
Maintain NGWA public awareness related social media presence
Oversee efforts to obtain and fulfill government grants for projects related to NGWA’s public awareness mission.
Exceptional listener who is open-minded, knowledgeable, effective, and disciplined – an excellent communicator focused on building relationships
Excellent analytical, writing, and oral communication skills
Experience working with print, broadcast, and online/interactive media
Strong interest in and/or knowledge of environmental issues
Strong attention to detail and project management
Ability to adapt to shifting and competing priorities in a fast-paced environment
Experience with Microsoft Office applications
Experience with media and public relations
At least five years of progressively responsible work experience
Additional Salary Information: Compensation commensurate with experience
Generous PTO, 401K, Medical Insurance
NGWA is a community of groundwater professionals working together to advance groundwater knowledge and the success of our members through education and outreach; advocacy; cooperation and information exchange; and enhancement of professional practices.