Mission-driven (Stealth) LA-based social media platform launching Fall 2017 seeking experienced growth strategist to build and lead launch, initial customer acquisition and retention based on A/B testing, data analysis, insight gathering and reporting and product development tactics. This position is a unique opportunity for an innovative, risk-taking rising growth strategist specialist to take their career to the next level at an industry-defining platform as a founding member of the management team.
Candidate is responsible for leading all go-to-market growth activities, including planning, executing and monitoring initial marketing campaigns and growth strategies and tactics driving multi-platform customer acquisition, engagement and retention.
Launch and lead all strategic digital marketing and demand generation outreach and growth efforts driving brand awareness, conversation, conversion and retention for extensive multi-feature platform that recently completed 2-year design-development cycle;
Lead continuous product A/B testing with quantifiable objectives measuring results including data ideation and prioritization, experimentation and reporting to develop deep understanding of customer needs and drive community engagement;
Spearhead cross-functional collaboration with engineering and editorial teams for long-term project vision and short-term product evolution (i.e., improving onsite conversion via landing pages, sign-in flow, ad optimizations, success benchmarks and KPI’s);
Help team unlock full-growth potential through combining software, services and community;
Search out and mine undiscovered channels/pockets of potential members and partners; and
Manage all channels to maximize customer acquisition, engagement and retention to create viral growth.
Prior (successful) tactical growth experience, ideally in social media segment;
Extremely data-driven & analytical; well-organized with project management skills to manage multiple priorities and work autonomously in a fast-paced entrepreneurial environment;
Demonstrated success in ground-up customer growth and engagement strategies, including building and managing customer acquisition strategies for web-based (ideally social) solution;
Solid knowledge applying qualitative and quantitative research methodologies with deep understanding of digital methods and techniques for online marketing and lead generation;
Experience executing product evolution cycle including analysis, prioritization, experimentation, tracking and reporting for insight-driven, next-step product recommendations;
Travel & tourism and/or the association market ‘special markets’ experience is a plus;
Programming knowledge very helpful; minimally working knowledge of HTML / CSS / SQL and UX, conversion optimization best practices;
Fluent in data retrieval and analytics/growth tools and methods (e.g., Google Analytics, Optimizely for A/B testing, MailChimp, NetInsight, Omniture, WebTrends );
Proven experience translating insights into actionable plans for scaling membership and expanding the platform; and
Adaptive, enthusiastic and collaborative interpersonal skills for fast-paced team environment with a strong commitment to integrity, honesty and ambition.