Description: Collaborates with RSNA departments to achieve marketing initiatives. Researches, creates, implements, manages, and evaluates strategic marketing and communications solutions to support RSNA goals.
Manages the development, implementation and execution of fully integrated, strategic annual marketing plans for assigned Society departments. Meets regularly with departments to assess needs, review plans, and revise as necessary throughout the year.
Manages development of key messages that align with the goals, target audiences and brand and manage content of all offline and online communications such as newsletters, direct mail, promotional materials, websites, e-marketing, etc.
Seeks out research and education on existing and potential RSNA customers. Identifies the most effective ways to reach target audiences.
Helps Senior Manager: Marketing Strategy gather statistics and research for marketing programs and services. Assists in conducting post-analyses of all activities for use in reporting to the organization and informing future marketing recommendations.
Manages all aspects of the implementation of department marketing plans, campaigns, and projects; development of concepts, writing/editing, production oversight, and analysis, resulting in high-quality, brand compliant materials on time and within budget.
Manages all project resources; creates, communicates and manages project plans, timelines, milestones, priorities, budgets and deliverables; and maintains proper communication with project team and departments.
Manage vendor relations, including creating specifications, assessing bids, negotiating pricing, awarding contracts, establishing and meeting production timelines, evaluating proofs/press checks, monitoring workflow, overseeing production, coordinating delivery, and ensuring quality meets the highest standards within budgetary and schedule constraints. Continually evaluates marketing processes.
Bachelor's degree required (concentration in Marketing, Communications, or Business preferred).
Minimum of 3-5 years relevant professional experience in marketing environment.
Experience in helping develop effective customer-centric marketing strategies. Demonstrated knowledge of marketing process, including research, strategy, needs assessment, planning, promotion, execution, and evaluation. Understands how to use cross-promotion to achieve organization's marketing goals.
Strong project management skills. Ability to prioritize.
Excellent oral and written communication skills with acute attention to detail. Strong editing and proofreading skills.
Strategic thinking ability. Able to apply statistics and data to make strong marketing recommendations.
Solid knowledge of social media platforms. Keeps abreast of marketing trends.
Highly creative and resourceful.
Ability to work under pressure with multiple deadlines.
Strong sense of responsibility and commitment to organization's mission.
Thrives in fast paced, changing environment.
Familiarity with CRM and/or e-blast design tools helpful, but not required.
About Radiological Society of North America (RSNA)
The Radiological Society of North America (RSNA) is headquartered in Oak Brook Illinois and is a 50,000+ member medical specialty society with a staff of 200 and a budget of $40 million. RSNA holds the largest medical meeting in the world, with around 55,000 - 60,000 attendees, in Chicago each November following Thanksgiving.