STC's Senior Manager Marketing and Communications is responsible for three major functional areas/projects: 1) a content and marketing strategy that includes general marketing, branding, communications, and content development and maintenance for the association and its programming; 2) the production, development, and maintenance of all association publications; and 3) oversight of the development and maintenance of the association’s website content and other electronic communications technology and media.
This position plays a vital role in enabling STC’s vision, mission, and commitment to its members, and is responsible for helping STC gain visibility by identifying media and marketing opportunities, leading the staff and members to effectively tell the technical communication story, and collaborating with stakeholders to build and promote the STC brand and the technical communication profession to our audiences. The Senior Manager is both a strategic thinker and an action-oriented team player with an ability to execute a variety of responsibilities in a fast-paced, deadline-oriented environment. The Senior Manager plays an active role in supporting and developing the staff in communications strategies and tactics in order to increase membership and revenue.
The Senior Manager Marketing and Communications supports the strategic objectives of the Society by developing and executing strategic communications and marketing plans, overseeing publications, and responding to content and communication needs arising from unexpected events and opportunities as identified by the CEO or COO. He/she supervises web content, marketing, and publications staff, and creates communications and marketing strategies.
Essential Duties and Responsibilities
Investigates and implements communications opportunities and strategies that will broaden STC’s visibility and reach, enhance partnerships, and cultivate goals that deepen the Society’s impact.
Raises awareness of and appreciation for the profession of technical communication through various outlets and public relations campaigns.
Develops and manage a comprehensive annual communications plan, including metrics.
Monitors and participates in social media.
Evaluates new communications technologies.
Marketing and Messaging:
Creates an overall association marketing plan.
Writes marketing messages promoting STC membership, programs (education and certification), and events (annual conference).
Ensures powerful messaging and brand consistency across communications vehicles.
Refines and ensures the use of the society’s “core” messages for consistency and adherence to an editorial style guide.
Chairs weekly marketing and communications staff meetings, sharing metrics and data on the ROI of marketing efforts.
Oversees the Society publications and all content, and publishes on time and in conformity with objectives of project and publications plans.
Works closely with Communications Manager/Assistant Editor on communications, media, and content development for blog, email blasts, and TechComm Today e-newsletter.
Works with editors as needed for Technical Communication journal and Intercom magazine.
Supervises and evaluates publication redesigns and changes in content. Analyzes and rebids production costs annually.
Works closely with IT Manager on information architecture and content management of STC website(s).
Maintains files of freelancers/vendors/independent contractors/temporary staff and author data sheets, agreements, licenses, and copyrights.
Works with advertisers and staff to increase advertising revenue for publications and websites without compromising editorial integrity.
Manages the Tech Comm Body of Knowledge and other content-specific strategic efforts.
Assists CEO and accountants with forecast development and appropriate budgeting/billing for associated budgets.
Attends finance/budget meetings as necessary.
Managerial Direction and Supervisory Responsibilities:
Supervises work of Communications Manager/Assistant Editor and any other publications, communications, Web, or marketing team members, depending on project scope.
Provides clear and professional communication relating to assigned projects/programs to all clients, vendors, colleagues, and team members.
Reports metrics frequently to the CEO and staff on project status.
Minimum of a bachelor’s degree or higher and 6+ years in communications, marketing, public relations, publications management, content strategy, and/or senior technical communicator with content marketing and management experience.
In-depth knowledge of marketing, content, and publication guidelines and standards (i.e., copyright, style guides, printing and production).
Understanding of the field of technical communication.
Prior association marketing experience.
A high standard of quality and professionalism.
Excellent written and oral communication skills.
Ability to work under pressure of tight deadlines and react to competitive pressure. Proactively identifies problems and workable solutions.
Flexible and teamwork-centered for a fast-paced, demanding work environment.
Strong organizational skills.
Ability to travel.
Expertise in the use of applicable computer programs (Microsoft Office, Adobe InDesign/Photoshop, WordPress, iMIS).
Familiarity and understanding of new communication/marketing tools and trends.
To apply for this position, send cover letter and resume to email@example.com.
The Society for Technical Communication is the world’s largest and oldest professional association dedicated to the advancement of the field of technical communication. The Society’s members span the field of the technical communication profession from students and academics to practitioners and managers. Our members represent every industry segment and many countries around the globe.
In a rapid...ly changing field, STC supports the development and dissemination of technical communication knowledge and skill. The Society’s award-winning publications are widely read by practitioners and academics in the field, and the STC annual conference is one of the most-attended technical communication events of the year. STC also offers the Certified Professional Technical Communicator certification program that validates knowledge, competency, and currency in the field through professional certification.
The Society, its geographic Chapters, and its Special Interest Groups produce a wide array of educational events throughout the year designed to advance the knowledge of members and promote technical communication education, managerial techniques, and tool skills. Career advancement is also supported by STC through an annual salary survey, job board, mentoring, and networking.