The Marketing Manager will develop and implement integrated marketing and promotional strategies that increase revenue and brand visibility, with specific focus on SIIM's educational products and services. Together with the Executive Director, responsibilities are to direct and organize the work of the communications, marketing, membership, and business development for the society.
The following tasks, duties and responsibilities are the essential functions of this job:
Align SIIM brand to maintain a consistent and purposeful image throughout all product lines, promotional materials, and events.
Work collaboratively with project managers to plan and execute outreach across multiple marketing channels, including: email, direct mail, print advertising, online advertising, cost-per-click (CPC) advertising etc.
Work with team members to leverage social media and public relations outreach.
Cross-functionally collaborate to identify member needs and opportunities
Assist with the creative development, coordination, and implementation of marketing campaigns.
Think creatively and bring innovative ideas to marketing solutions.
Write and edit engaging copy for advertisements, web, emails, social media, and other collateral.
Offer digital marketing expertise in creating clear, effective social media, display advertising, and other marketing efforts as needed.
Develop schedules, calendars, and maintain deadlines.
Monitor media and prepare appropriate responses to media inquiries.
Develop and implement the organization’s communications material including blogs, forums, annual reports, brochures, press releases and program flyers by utilizing graphic design.
Tools and Analytics
Understanding of Hubspot and/or inbound marketing tools and how to utilize them to examine current and potential member behavior to better service them.
Marketing software list management, campaign process flow, and in tracking of ROI/success of efforts as the organization evolves to better integrate these activities in the CRM. Continuously identify opportunities for improvement in integrated marketing more systematically.
Demonstrated experience with marketing reporting including the use of Google Analytics and social media metrics.
Set marketing program expectations and performance benchmarks to measure against while driving improvement. Track the impact of marketing programs on revenue and other targets established by the organization.
Evaluate campaign performance to develop insightful reports to help inform future marketing strategies.
Track, analyze, and report key performance indicators (KPIs) across social media channels and use findings to maximize growth opportunities.
Develop campaign reports to help inform future strategies.
Understand the organization’s operating environment and how market trends, competitors and other influences impact marketing strategy, messaging, and target segments.
Oversee day-to-day operations of social media channels to include managing editorial calendars and moderating user-generated content.
Determine primary and secondary marketing research resources needed to meet business needs.
Education and Experience
Bachelor’s degree with specialization in communications, marketing, or a related field
Minimum 3-5 years with hands-on experience in public relations, communications strategy, marketing, and/or scientific journals. Nonprofit industry a plus.
Proficiency in Microsoft Office suite, Adobe Creative Suite, and Photoshop desirable.
Current in social media.
Experience with Hubspot and YourMembership strongly desired.
Strong writing, proofreading, and copy-editing skills.
Ability to be detailed, meet deadlines, juggle multiple tasks, and work as part of a team.
Working knowledge of several writing style guides (AP) a plus.
Background in health/science writing highly desirable.
Must be able to travel nationally (1-3 times/year)
Video editing skills a plus.
To be considered, email resume and cover letter with salary history and your differentiator to email@example.com by March 26.
About Society for Imaging Informatics in Medicine
The Society for Imaging Informatics in Medicine (SIIM) represents 2000 healthcare professionals with interest in enterprise information and image management. SIIM is a not-for-profit organization focused on education, clinical practices, research, and innovation in the field of imaging informatics. The society is committed to actively contributing to the development and advancement of imaging informatics professionals and scientists worldwide and to improving the quality, safety, and efficiency of healthcare.