The Gerontological Society of America, a 501(c)(3), $7M organization, with 5,500+ members is seeking an associate director of membership to plan, direct, coordinate and administer membership functions and operations which encompass member recruitment, retention and engagement efforts; membership development; Membership Groups relations; customer/member relations; member database integrity, and reporting. Evaluate effectiveness of strategies, services, materials, benefits and policies relating to membership; and work with marketing staff to strategize and develop membership efforts and web content. Create a roadmap to membership growth, outlining a data driven member engagement, retention, and recruitment strategy and implementation plan. Serves as primary liaison to the Membership Groups following governing policies and procedures.
Develop strategies and programs to stimulate member engagement as a means of membership renewal. Analyze data and conducting research to align current engagement opportunities with member needs. Create vision through training programs, which will help to continually improve volunteer leaders support and engagement within the society.
In conjunction with the Vice President of Publishing & Professional Resources, create and deliver new professional resources, member benefits, and affinity programs. In conjunction with the Membership Manager, coordinate and build positive relationships to engage various Membership Group activities to retain members and increase renewals.
Works collaboratively with Associate Director of Marketing & Social Media to facilitate effective and productive membership campaigns that meet recruitment and retention goals. Responsible for the member value proposition, positioning to appropriate audiences and highlighting member benefits. Develop a comprehensive marketing program to include direct mail, electronic and social media campaigns, website content, grassroots membership programs, Jobs/Career Center.
Provide strategic direction and financial planning for the membership function as it relates to the organization’s strategic goals. Establish short- and long-range plans and goals to achieve organization membership objectives. Meet or exceed budget targets and financial performance goals and objectives. Evaluate effectiveness of strategies, such as fee and membership category structures, services, materials, benefits, and policies relating to retention of current members and acquisition of new members and recommends changes as appropriate to attain goals. Complies with all organizational policies & procedures, and project milestones, that cross department lines such as those established by accounting (i.e. budget and on-going financial management), human resource (i.e. performance management), and information technology. Present to Leadership Team and volunteer leaders.
Minimum required a Bachelor’s degree. Preferred advanced degree and or CAE certification.
Minimum 6-10 years of progressive association and/or membership experience. At least three years in a management capacity. Preferred 10+ years association experience with specific experience working within and/or managing a membership function. Experience serving as liaison to internal and external groups. Exposure and/or experience to marketing principles and tactics, particularly within a multidisciplinary association environment.
Must have significant knowledge and experience using CRM or comparable association management systems. Must possess an intermediate working knowledge of Microsoft office products including Word, and PowerPoint. Must possess advance working knowledge of Excel to include pivot tables and formulas. AMS experience with Clear Vantage preferred.
About The Gerontological Society of America
The Gerontological Society of America (GSA) is the nation's oldest and largest interdisciplinary organization devoted to research, education, and practice in the field of aging. The principal mission of the Society — and its 5,500+ members — is to advance the study of aging and disseminate information among scientists, decision makers, and the general public. Founded in 1945, GSA is the driving force behind advancing innovation in aging — both domestically and internationally. Its members come from more than 50 countries.
The Society’s headquarters is located in Washington, DC. Its staff — working with an elected Council, editors, and various committees — manages all the activities of the organization. GSA members have the choice to affiliate with one of four professional sections: Biological Sciences, Behavioral and Social Sciences, Health Sciences, and Social Research, Policy, and Practice. Students and recent graduates also become part of GSA’s Emerging Scholar and Professional Organization. GSA fosters collaboration between physicians, nurses, biologists, behavioral and social scientists, psychologists, social workers, economists, policy experts, those who study the humani...ties and the arts, and many other scholars and researchers in aging. This stems from the belief that the intersection of research from diverse areas is the best way to achieve the greatest impact and promote healthy aging.
GSA publishes the longest-running and most widely-cited peer-reviewed journals in its field: The Gerontologist; The Journals of Gerontology, Series A: Biological Sciences and Medical Sciences; The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences. Innovation in Aging is GSA’s first interdisciplinary open access journal. GSA convenes an Annual Scientific Meeting which showcases the latest advancements in gerontological research. This event attracts approximately 4,000 professionals, and the program consists of more than 450 peer-reviewed scientific sessions featuring research presented for the first time.