TAPPI is looking for a creative, self-starter who can manage multiple projects. We are looking for a seasoned, marketing professional with heavy event marketing experience as well as product marketing experience. Previous non-profit experience is not required.
Develop & execute marketing and promotional plans, determine timelines, and seek feedback and input from key stakeholders and volunteer groups.
Create effective marketing campaigns and drive ideas and creative concepts for campaigns.
Project management campaigns from conception to completion, including but not limited to developing a promotional timeline, managing promotional budgets and providing regular updates on campaign goals.
Present and communicate campaign results to stakeholders.
Possibly work with media partners to acquire promotional lists, ad swaps, and create awareness of TAPPI with partner members, constituents and audience.
Work with vendor partners and graphic designer to develop marketing collateral (e.g. brochures, publication ads, conference guides, banners, newsletters, etc.)
Develop, send and track email campaigns using TAPPI email software.
Analyze the outcome of marketing efforts, website traffic, email stats and lists to determine response rates and overall campaign success. Develop an audience profile based on who attended and prepare a marketing cost analysis.
Other marketing activities as determined by Marketing Team
Experience in using marketing automation tools and Google analytics is preferred.
Ability to participate on some Marketing conference calls/meetings.
Please provide sample promotions (ex.: blog, creative concepts, writing, etc.)
Additional Salary Information: This is a contract only position. Not eligible for health benefits or 401k. Please note: This is a 1099 Contractor position.
TAPPI is the leading association for the worldwide pulp, paper, packaging and converting industries and publisher of Paper360° and TAPPI JOURNAL. Through information exchange, events, trusted content and networking opportunities, TAPPI helps members elevate their performance by providing solutions that lead to better, faster and more cost-effective ways of doing business. It has provided management Training and networking to the industry’s leaders for more than 98 years. Recently TAPPI has expanded through launching TAPPISAFE – a safety orientation and verification program, a new international nanotechnology division, and offering Association Management Services. Visit www.tappi.org.