| This type of position does not become available very often. This is a unique opportunity that requires a unique person. If you love art, culture, and authentic destinations, plus you have the desire to be the destination marketing leader of a Lake Michigan community that is known for its class, creativity and diversity, then this position is for you. |
The Saugatuck/Douglas Convention & Visitors Bureau (S/DCVB), a destination marketing organization, has created a new Preferred Future that outlines the vision of what they want the new executive director to lead and accomplish. The Board and community are embracing the opportunity for an increase in the assessment. The goals of an aggressive marketing and promotion campaign that increases visitors by 15%, new and expanded markets are targeted, customer experiences are improved and internal operations are efficient will set this Bureau and destination apart from others.
The professional, enterprising individual selected will have knowledge and experience in marketing plan design and implementation, stays current on industry trends, creates alignment and fosters collaboration to bring multiple organizations and businesses together. Understanding hospitality, travel and destination marketing is required. This executive will work with a group of dedicated members and a community that is ready to build collaborations, maximizes the strong volunteer leadership base, and creates innovative member and community engagement projects.
Bachelor’s degree required; master’s degree or higher preferred. Living in the assessment district required. Professional travel is required to represent the association. Position requires knowledge and utilization of the newest marketing technologies and cost-effective means for collaboration.
The Preferred Future and job description are available at http://bit.ly/sdcvbjob-PF. Interested candidates should send a cover letter, salary expectations and resume by April 14 to:
MSAE/Cheryl Ronk, CAE Attention: S/DCVB Search Committee 1350 Haslett Road East Lansing, MI 48823 Fax 517-332-6724 NewCEO_SDCVB@yahoo.com