At The Enrollment Management Association (now entering our 60th year outside of Princeton, NJ), we believe that “admission practices of the past will not sustain independent schools of the future.” Therefore we serve well over 1,000 members, with the best “science, research, and training” to increase their enrollment success. Our member schools use the association’s research and data to support their assessment of prospective students and to hone their enrollment strategies. Increasingly our schools are also working closely with the association to build leadership skills and knowledge around the tools of enrollment management. Prospective independent school students/families (85,000 annually) work with our association to receive admission testing and to use our common application. Learn more about our association at www.enrollment.org and https://ssat.org.
The Chief Member Relations Officer, as a member of the association’s leadership team, works collaboratively with the Chief Executive Officer/Executive Director, Chief Financial Officer, Chief Testing and Research Officer, Chief Product & Technology Officer, Senior Director of Human Resources, and Executive Assistant to chart the direction of the organization and to ensure its effective operation and financial sustainability. The CMRO manages the following team: Outreach & Business Development; Marketing & Communications; Membership; and Leadership Programs. The CMRO acts as co-liaison to the association’s board committee on Member Services, charged with monitoring member satisfaction, engagement and growth.
The Chief Member Relations Officer is responsible for the creation, oversight, sales, marketing, and leadership of The Enrollment Management Association’s external programs as well as its membership promise. The CMRO will be responsible for planning, developing, and implementing The Association’s marketing and communications, member recruitment and retention, outreach and sales activities (including assessment sales), leadership training programs, and related strategic initiatives. The CMRO maintains awareness of the changing needs and emerging opportunities in the independent school community (domestic and international) and translates that knowledge into the development of value-added research, education, and support for key stakeholders served by the association.