Develop and implement a strategic membership growth plan, including annual recruitment and retention campaigns aimed at increasing overall market penetration
Develop annual strategies, policies, and tactical plans focused on member acquisition and retention.
Develop, design, and manage systems to track market penetration, customer service impact, engagement, and membership trends.
Increase membership revenue by developing new categories of membership, manage and grow membership products and services, and analyze and recommend revisions to the existing dues structure.
Administer membership policies and standard operating procedures.
Forecast membership revenue for the association and prepare an annual budget.
Represent NACA at conferences and events; some travel is required.
Oversee and develop strategic communications and marketing plans for the membership.
Work in collaboration with the board to present new ideas/changes.
Ensure that communications are reinforcing the NACA brand and advancing the association’s products and services, including the Find an Attorney directory.
Oversee the production and distribution of all NACA membership and outreach communications including newsletter, annual report to members, conference/training announcements, special appeals, and surveys.
Manage the technology infrastructure and vendors to support the needs of the membership and the association.
Ensure that the systems, processes, and designs adhere to best practices and create a user-friendly experience that is consistent with our brand and organizational goals.
Develop processes and guidelines to ensure the integrity of the data and connections.
Serve as the primary staff lead for data analytics and collect, synthesize, and analyze key data sources and trends related to membership recruitment and retention, educational offerings, marketing, and member communications.
Ensure maintenance of the membership database and timely production of various dashboards.
Prepare, conduct, and analyze biannual membership survey.
Participate fully in NACA’s strategic planning; monitoring membership trends and needs and providing recommendations for long-term planning, resource allocation, and staffing.
Maintain a robust volunteer management program.
Ensure that a variety of opportunities at all levels and time commitment are available for members to engage.
See that all volunteers have job descriptions and are appropriately trained/oriented, tracked, acknowledged, and thanked accordingly.
Supervise the manager of education and the membership associate.
A./B.S. or higher degree
Substantial membership, marketing, and communications experience.
Strong understanding of best practices and trends.
Excellent written & verbal communication skills.
Experience with technology integration and data management. Prior experience with Impexium, Higher Logic, Informz, and/or Drupal is a plus.
Senior-level management and supervisory experience.
Must be a team player and able to work effectively in a small, open and collaborative environment.
The National Association of Consumer Advocates (NACA) is a nonprofit association of more than 1,500 attorneys and consumer advocates committed to representing consumers’ interests. Our members are private and public sector attorneys, legal services attorneys, law professors, and law students whose primary focus is the protection and representation of consumers. They have represented hundreds of th...ousands of consumers victimized by fraudulent, abusive, and predatory business practices. As a national organization fully committed to promoting justice for consumers, NACA’s members and their clients are actively engaged in promoting a fair and open marketplace that forcefully protects the rights of consumers, particularly those of modest means. NACA also has a charitable and educational fund incorporated under §501 (c) (3).
NACA’s mission is to promote justice for all consumers by maintaining a forum for communication, networking, and information-sharing among consumer advocates across the country, particularly regarding legal issues, and by serving as a voice for consumers in the ongoing struggle to curb unfair or abusive business practices that harm consumers.