Founded in 1936, NAMA is the association representing the $25 billion U.S. convenience services industry. With more than 1100 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn
Summary of Position:
To develop, establish and execute marketing strategies and initiatives to meet organizational objectives. Effective management of the marketing, advertising and promotional functions of the organization for events, membership, education and other NAMA departments and functions.
Duties and Responsibilities:
Serve as the internal client service team responsible for the development, implementation and measurement of marketing plans, budgets, and projects for both new and existing programs for all NAMA and NAMA Foundation departments.
Manage the marketing plans and objectives of three major association events, working closely with external partners and internal staff to ensure collaboration and adherence to deadlines.
Lead the internal effort to improve the organization’s list management and target marketing capabilities.
Review and edit new and existing promotional collateral for marketing effectiveness.
Lead the development and management of NAMA’s overall marketing calendar to ensure clear, coordinated and controlled communication to constituent groups.
Copywriting/editing for a variety of print and electronic assets including internal documents, as needed.
Manage and execute email marketing campaigns including testing, segmentation and measurement/reporting.
Manage content development and design aspects of NAMAnow.org and other NAMA microsites for marketing purposes.
Develop/ procure graphics and other visual assets for use on all print and digital collateral.
Provide oversight into creative/design/ messaging aspects of NAMA’s 365 mobile app.
Expand and develop NAMA’s marketing platforms.
Liaise with media and advertising outlets.
Analyze and report on market data and key performance metrics.
Manage NAMA’s bench of 3rd party vendors that support execution of the overall marketing function (i.e. designers, editors, printers, photographers, videographers, etc.).
Provide education on, implement and enforce proper use of the NAMA Brand.
Other duties as assigned.
Technical Requirements – Education, Areas of Knowledge and Experience
Four-year degree in marketing, business, communications or related field required.
High level proficiency in Microsoft Office, including Word, Excel, PowerPoint and Adobe Photoshop and Acrobat.
Experience in trade shows, event planning, certification and/or association management preferred.
About National Automatic Merchandising Association
Founded in 1936, NAMA is the national trade association representing the $25 billion convenience services industry including vending, coffee service and foodservice management in the away from home market. With more than 1100 member companies—including many of the world’s most recognized brands—NAMA provides advocacy, education, research and business development forums to its membership.
The NAMA... Foundation is a 501(c)3 charitable organization designed to strengthen and advance the convenience services industry through strategic support of advocacy, thought leadership and research initiatives.
Since its formation in 1982, the Foundation has led two ground-breaking capital campaign, raising nearly $10M from industry suppliers and operators to fund the development of strategic initiatives in the areas of advocacy, education and research, while helping NAMA build its critical core competencies and infrastructure in this area.