The American Bakers Association is seeking a Director of Communications and Marketing to provide vision, leadership and implementation of strategic communications, media relations, marketing and brand management, and social media. We seek a candidate who will plan, execute, and monitor the Association’s communications and marketing plans in alignment with the strategic goals of the Association. The Director will create and execute strategies that promote our organization’s programs and services while providing leadership and guidance on communications issues to ABA senior staff and members. The selected candidate will lead a staff of two and lead across the organization.
Reporting to the President and CEO, the Director of Communications and Marketing is a member of the Senior Management Team and is responsible for:
Promoting ABA to members and other stakeholders through powerful, clear and consistent communications and marketing to support strategic goals, including member recruitment and retention, fundraising efforts, events and education, and advocacy for the industry.
Leading the development of integrated communication and marketing strategies; developing and managing partnerships; implementing new initiatives based on the association’s strategic plan; fostering/facilitating collaboration on marketing and communications across ABA; and leveraging the marketing potential of ABA’s online community.
Managing strategic marketing and branding activities and providing guidance and oversight to Association staff on key messages, social media, online and other communications, including consistent application of brand standards. In consultation with other ABA team members, the Director will lead the creation, development and coordination of marketing and promote the use of effective marketing practices and regular metrics analysis.
Developing and implementing strategic communication plans in the areas of public awareness; national, local and trade media relations; and social media to enhance the visibility, perception and reputation of ABA and the baking industry.
This is an opportunity to work in a results oriented, mission-driven environment that empowers staff to creatively carry out responsibilities. ABA is a fun, team-oriented atmosphere which was recently selected as a Best Place to Work by the NAM Council of Manufacturing Associations. ABA’s office is in downtown Washington, DC with convenient public transportation options nearby.
This position requires approximately 20% travel, both regionally and nationally.
In addition to sending in your resume, candidates should include a cover letter outlining the strategic value that they will bring to ABA, drawing upon past successes and experience as well as salary expectations.
Bachelor’s degree in marketing, communications, journalism, public relations or related field or equivalent experience is required; Master’s degree preferred. Background in policy, nonprofit, and/or advocacy focused associations is preferred.
6-8 years’ relevant experience in communications and marketing with demonstrated success; including supervisory experience.
Proven success in building and cultivating key relationships and meeting strategic goals.
Comprehensive knowledge of the principles, practices and procedures of media, public, and community relations.
Outstanding oral, written and presentation skills.
Demonstrated abilities in developing strategic communication plans.
Proven ability to be creative in identifying and executing media opportunities as well as managing successful social media campaigns.
Demonstrated success in marketing (including data-driven email marketing effectiveness) and brand management.
Strong project management, collaborative, analytical, and organizational skills.
Strong presence and credibility and demonstrated abilities in crisis communication.
Proficiency in office productivity software, content management systems, association management systems, email marketing services, and social media platforms.
Ability to establish and maintain effective, collaborative working relationships with other staff and member leaders.
Ability to successfully supervise, motivate and mentor direct reports
Ability to articulate a vision and inspire others to support and advance the vision and strategic goals.
Ability to translate strategy into strong and compelling messages for a range of audiences.
Ability to work well under pressure, to meet deadlines while making sound decisions, and to accommodate shifting priorities.
The American Bakers Association is an equal opportunity employer and a 2018 NAM CMA Manufacturing Associations Best Places to Work.
Telecommuting is allowed.
Additional Salary Information: Negotiable based on experience. ABA offers a competitive compensation package that includes a comprehensive benefits package with generous paid vacation, health care and retirement.
About American Bakers Association
The American Bakers Association (ABA) is the Washington D.C.-based voice of the wholesale baking industry. Since 1897, ABA has represented the interests of bakers before the U.S. Congress, federal agencies, and international regulatory authorities. ABA advocates on behalf of more than 1,000 baking facilities and baking company suppliers. ABA members produce bread, rolls, cookies, crackers, bagels, sweet goods, tortillas and many other wholesome, nutritious, baked products for America’s families. The baking industry generates more than $153 billion in economic activity annually and employs more than 799,500 highly skilled people.