The Marketing Coordinator is responsible for the production of email content, social media content, and other forms of communication that effectively promote IEDC’s products, services and thought leadership. This includes promotion of conferences, courses, webinars, and various IEDC publications, research and advocacy work. This position reports to the Vice President of Policy & Communications.
Areas of Responsibility: To include, but not limited to:
In collaboration with content owners, schedule, create and deliver email marketing messages that effectively promote IEDC products, services and thought leadership.
In collaboration with content owners, schedule, create and deliver social media messaging that effectively promotes IEDC products, services and thought leadership.
In collaboration with marketing colleagues, work with media partners to deliver effective marketing messages through partner channels. Manage media partner agreements communicating with both the internal stakeholders and partners to make sure obligations are met.
In collaboration with content owners, schedule, create and deliver press releases that effectively promote IEDC products, services, thought leadership and achievements.
Coordinate and contribute to IEDC generated content for outside publications, blogs, and events. Contribute content for IEDC website and online projects.
Coordinate media relations, including interview requests and preparation, potential outlets and pitch materials, and on-site resource for media attending IEDC events.
Monitor and provide regular reports related to IEDC’s total marketing and media impact, across all platforms and outlets.
Schedule, create and deliver monthly LinkedIn messages for the CEO & President of IEDC featuring upcoming IEDC product releases and events.
Primary Objectives
Ensure that all products, services and information produced by the organization are effectively marketed to meet the organization’s mission and financial goals.
Effectively communicate with managers and other departments to align your work with the overall goals of the organization.
Required Knowledge, Skills, and Abilities
Minimum of 2 years experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector.
Bachelor’s degree in journalism, marketing, public relations or related field preferred.
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Strong creative, strategic, analytical, organizational and personal sales skills.
Experience in tracking email data, formulating reports and conducting A/B testing.
Demonstrated successful experience writing press releases and negotiating with media.
Experience overseeing the production of content for electronic marketing materials and publications.
Computer literacy in word processing, page layout, social media and email marketing.
Commitment to working with shared leadership and in cross-functional teams.
Excellent oral and written communications skills.
Ability to manage multiple projects at a time.
Out-of-town, overnight travel may be required, though rarely so.
How to apply
Qualified applicants should submit a cover letter, including salary requirement, and detailed resume, along with 1-2 writing samples
Submissions that do not include required information will not be considered.
Submissions will be reviewed on a rolling basis until the position is filled.
No calls or recruiters, please.
Unfortunately, we are unable to reply to all submissions. Thank you for your interest!
About International Economic Development Council
The International Economic Development Council (IEDC) is a non-profit, non-partisan membership organization serving economic developers. With more than 5,000 members, IEDC is the largest organization of its kind. Economic developers promote economic well-being and quality of life for their communities, by creating, retaining and expanding jobs that facilitate growth, enhance wealth and provide a stable tax base. From public to private, rural to urban, and local to international, IEDC’s members are engaged in the full range of economic development experience. Given the breadth of economic development work, our members are employed in a wide variety of settings including local, state, provincial and federal governments, public private partnerships, chambers of commerce, universities and a variety of other institutions. When we succeed, our members create high-quality jobs, develop vibrant communities, and improve the quality of life in their regions.
