Under the supervision of the Charlottesville Albemarle Convention Visitors Bureau (CACVB) Board, the Executive Director is responsible for implementing and communicating the vision for the CACVB and providing leadership and overall daily management of the staff. The Executive Director is responsible for the overall success of the CACVB sales and marketing initiatives, strategic plan and organizational budget.
In addition the Executive Director is responsible for:
Soliciting an understanding of the objectives of key participants in the relevant business sectors and incorporates their needs into the CACVB strategic plan; • Overseeing all CACVB programs and recommends prospective nominees to the CACVB Board of Directors;
Working with local groups to foster economic activity in Charlottesville and Albemarle County, with attention to special events to attract local and out-of-area visitors;
Participating in selected local, state and national travel industry conventions, conferences, events and trade shows;
Seeking out grant funding opportunities with Virginia Tourism Corporation or from other sources to leverage marketing funds with partners in tourism;
Providing motivational leadership for professional and support staff, to insure these individuals develop into a cohesive, responsive and results-driven team;
Assuring a work climate that is challenging, motivational, supportive and rewarding, and where performance is regularly evaluated, improvement measures taken when needed, and achievement is recognized;
Developing and maintaining relationships with elected and appointed City and County officials as well as all represented entities of the tourism industry, both within and outside the immediate Charlottesville-Albemarle area.
Reviewing relevant economic and other research data and incorporates the information into various reports for the CACVB Board of Directors and others as determined by the Executive Director.
PHYSICAL CONDITIONS AND NATURE OF WORK CONTACTS
Work is typically performed in an office setting, but will require frequently driving to meetings in other locations; work will generally be performed during normal business hours, but ability to work occasional evenings or weekends is required. A moderate amount of travel will be required both regionally, statewide and sometimes domestic. Regular contact with appointed and elected officials. Regular contact with the public, staff, developers, and design professionals while using judgment, tact, and interpretation skills to resolve complex issues.
EDUCATION & EXPERIENCE
The ideal candidate will have a combination of education and experience equivalent to a Bachelor’s degree in the tourism industry, business administration, communications, marketing , public relations or other closely related field of study. At least six (6) years of managerial experience with budget responsibility of at least $1 million required. Upper level management experience in a similar hospitality/tourism organization preferred. At least five years of sales and/or marketing experience, preferably in the travel and hospitality industry or a destination marketing organization. While not required, Certified Destination Management Executive preferred. In addition, the Executive Director should have the following knowledge, skills and abilities:
In-depth knowledge of the travel and tourism industry required; or a combination of tourism and hospitality management, but not limited to hotels, restaurants, heritage attractions, cruise ships, amusement parks, convention centers and sport venues;
Knowledge of principles and methods of sales and marketing, advertising and public relations;
Knowledge of strategic planning, resource allocation, budgeting, administrative office functions and human resource management;
Must possess leadership, supervisory and organization skills;
In-depth written and oral communication skills required;
Excellent presentation, sales and interpersonal skills;
Knowledge of principles and the processes for providing quality customer service;
Proficient computer and graphics skills including but not limited to the Internet, word processing, spreadsheets, database management and social media.
KEY ATTRIBUTES OF OUR IDEAL CANDIDATE
Strong, innovative, inclusive and action-oriented leader who will be able to build, bridge and strengthen relationships;
Firm understanding of both the tourism industry and the unique qualities of Charlottesville and Albemarle County to promote the area’s image and encourage growth within the tourism industry;
Demonstrated experience in dealing with difficult sectors (Government, Hospitality, Tourism) identifying stakeholders and building coalitions to support the greater good;
Takes a proactive approach in bringing people together and thinking about the well-being of the community;
Exhibits listening and deep understanding of local concerns, clearly communicates areas of consensus and shared vision, good storyteller, articulates thoughtful solutions and makes connections
Fosters a culture of diversity within the workforce; respects and values the diversity of the community; builds trust and works well with a wide variety of people from different backgrounds and community; occasional debate is often characteristic of the role, requiring considerable skill in diplomacy, tact and discretion;
Is committed to transparency through disclosure, clarity, and accuracy in communications;
Has a high level of energy, enthusiasm, and passion for the work and is not deterred by obstacles;
High integrity and warmth of character necessary to work with consistency and high quality of both results and of ethics while maintaining a warm positive tone and approach.
Additional Salary Information: Full salary range $91,009-$159,401. Hiring range $91,009-$139,000 dependent upon candidate education and experience. Excellent benefits including vacation and sick leave, health insurance options and Virginia Retirement System benefits. This is a full time, FLSA Exempt position.
THE CHARLOTTESVILLE-ALBEMARLE CONVENTION
AND VISITORS BUREAU (CACVB)
CACVB’s mission is “to enhance the economic prosperity of City and
County by promoting, selling and marketing the City of Charlottesville
and County of Albemarle, as a destination, in pursuit of the meetings
and tourism markets.” In addition to serving as the global resource for
marketing the tourism assets of Charlottesville and Albemarle County,
Virginia, through www.visitcharlottesville.org, the CACVB assists tour
operators, meeting planners, reunions and other groups in planning
visits to the destination.
CACVB operates the Downtown Visitor Center (610 E Main St) and a
second visitor center, the Albemarle Tourism and Adventure Center in
downtown Crozet (5791 Three Notch’d Rd) at the historic train depot;
The CACVB also provides a touchscreen kiosk at Monticello’s Thomas
Jefferson Visitor Center. The official website of the CACVB is www.
visitcharlottesville.org. In addition, the organization manages powerful
social media channels; ExpereinceCharlottesville on Facebook, @
VisitCVille on Twitter, CVilleVA on Pinterest, and @CharlottesvilleVA
on Instagram and Vimeo.
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