Supervises and administers HFSA marketing, public relations and communication programs. Manages projects that lead to growing the value of the HFSA brand, positive perception of HFSA, and increased engagement with those we serve.
Responsibilities in detail
Responsible for the development and implementation of membership marketing campaign focused on the recruitment and retention of HFSA membership. Will work closely with the Manager, Operations and Executive in this area.
Responsible for the development and implementation of marketing campaigns associated with the products, services and events of HFSA, most specifically the Annual Scientific Meeting of the association. Will work closely with all HFSA staff in this area.
Develop year-round public relations strategies and plans encompassing all association departments and other activities.
Manages the HFSA website and its content, insuring accurate, timely and relevant information.
Plan, write, and supervise production and distribution of all public relations materials, such as electronic newsletters, news releases and press kits. Maintain and refine HFSA media distribution lists.
Specifically responsible for the following areas:
Marketing, Membership retention and recruitment
Marketing, HFSA products, services and events
Marketing - Oversight, materials management
Heart Failure Awareness Week
Heart Failure Awareness Campaign
Advertisement reviews - JCF and HFSA
Social media - Twitter, Facebook, LinkedIn
Communication pieces, Recurring
Press Releases and News Content
Communications Committee, Staff liaison
Minimum of five years’ experience in marketing, communications and public relations.
Commitment to a culture of constant improvement in marketing and communications methods, processes and products.
Unquestionable integrity, commitment to advance interests of the organization, dedication to constant improvement.
Ability to think strategically, implement plans, and analyze results.
Ability to maintain personal accountability for success.
Ability to demonstrate proficiency using Microsoft Word, Outlook, PowerPoint, and Excel, and, social media tools including Facebook, LinkedIn, and Twitter for the benefit of our members.
Experience in developing and managing budgets.
Ability to function effectively and collaboratively as a part of a high-performance team.
About Heart Failure Society of America
The Heart Failure Society of America is a multidisciplinary organization working to improve and expand heart failure care through collaboration, education, research, innovation, and advocacy. Our members include physicians, scientists, nurses, nurse practitioners, pharmacists, and patients. Our goal is to significantly reduce the burden of heart failure on patients and families worldwide.