The Digital Content Manager is responsible for the day-to-day maintenance and growth of AdvaMed web properties and digital communication platforms including email marketing tools and social media, working with staff to write and refine content to be in-line with the content taxonomy and overall messaging, and ensuring that content is fresh and presented in a user-friendly manner across mobile, tablet and PC devices. The position is also responsible for providing insights and analysis of AdvaMed digital properties using a variety of analytics tools. This position requires excellent writing and design skills with the ability to turn complex, technical information into compelling content for the web, social media, newsletters and other digital platforms. Candidate must be creative, proactive, have a knack for collaborating with others and the ability to juggle a mix of daily tasks and to-do’s in addition to coordinating longer-term projects. The position reports to the Associate Vice President of Public Affairs.
Essential Duties of Position
Leads the adaptation of content for the web. Utilize visual design and writing skills to take the content that is produced by subject matter experts and apply it to the web in a compelling, visual, easy-to-navigate format using best practices.
Helps coordinate web content updates across all departments and serves as main point-of-contact for internal requests and for trouble-shooting issues reported by staff and members.
Updates and posts content; provides quality control of all content being posted to AdvaMed web properties.
Maintains a consistent look and feel throughout all web properties ensuring that web content adheres to content strategy, messaging, tone and style.
Trains and assists content editors across the organization so that they can use web and newsletter platforms effectively.
Assists Associate Vice President in managing multiple concurrent web projects and vendors from start to finish, ensuring all requirements have been met, sites are thoroughly tested and projects are delivered on time and within budget.
Works with key staff and external vendors to develop plans for optimizing users’ website experience. Gains insights from web analytics and creates and implement plans to drive engagement, improve visitor interactions, and optimize performance of web properties.
Coordinates with vendors and internal staff to drive process, fix issues and constantly improve the design, functionality and user experience across web and digital platforms.
Assists with internal graphic design requests, including formatting documents, presentations, web and social media graphics, and other materials ensuring alignment with AdvaMed brand guidelines.
Other duties as assigned.
Travel Requirements: 0 – 5%
Knowledge, Skills, and Abilities (KSAs)
Proven experience in digital content management, web or graphic design, digital communications, web content writing/editing, or related field.
Knowledge of maintaining and updating web content and familiarity with content management systems. Experience with Drupal content management system (preferred) and creating content for responsive websites and newsletters.
A proven track record and experience in understanding website architecture and components, web content management software, and a base understanding of HTML and CSS.
Graphic and/or web design experience necessary including familiarity with Adobe Creative Suite.
Demonstrated experience collecting, analyzing, and reporting on web analytics and knowledge of SEO.
Ability to apply content to new web pages, and create graphics optimized for the web, social media and other digital platforms.
Ability to present content in a visually compelling manner across a variety of content delivery platforms including webpages, newsletters and social media.
Ability to establish and maintain effective and collaborative working relationships with internal staff and AdvaMed members.
Effective oral and written communication skills.
Ability to prioritize, multi-task, and work with minimal supervision as part of a lean team while wearing multiple hats.
Open-minded and willing to lead new projects and learn new skills. Always adapting to the changing digital environment.
Ability to be proactive, take initiative and overcome challenges to complete projects, tasks and assignments and work under pressure in a fast-paced environment
Minimum Education Required: Bachelor’s degree or equivalent combination of education and practical experience.
Minimum Experience Required: 5-8 years of experience in web design, web development, digital communications, web content writing/editing, or related fields, CRM/AMS experience a plus.
The Advanced Medical Technology Association (AdvaMed) is the world’s largest trade association representing medical device and diagnostics manufacturers. AdvaMed's member companies produce the innovations that are transforming health care through earlier disease detection, less invasive procedures and more effective treatments. AdvaMed has more than 400 member companies, ranging from the largest to the smallest medical technology innovators and manufacturers. AdvaMed advocates for a legal, regulatory and economic environment that advances global health care by assuring worldwide patient access to the benefits of medical technology. The Association promotes policies that foster the highest ethical standards, rapid product approvals, appropriate reimbursement, and access to international markets.