Chapter Relations, Communications/Editorial, Public Relations
4 Year Degree
The American Academy of PAs (AAPA) is the national professional society for PAs (physician assistants). PAs are medical providers who diagnose illness, develop and manage treatment plans, prescribe medications, and often serve as a patient’s principal healthcare provider. With thousands of hours of medical training, PAs are versatile and collaborative. PAs practice in every state and in every medical setting and specialty, improving healthcare access and quality. Today there are more than 131,000 PAs in the United States and the profession is expected to grow another 37 percent between 2016-2026.
The Director of Media Relations works collaboratively with the Vice President of Communications. This position is responsible for media relations at AAPA.
The position is responsible for responding to daily media inquiries, preparing briefing memos for senior leadership, drafting statements and talking points for media interviews, and proactively identifying opportunities to gain visibility for the PA profession.
The Director works closely with AAPA’s advocacy team to provide AAPA state chapters and constituent organizations with strategic communications support to advance legislative priorities. This may include drafting op-eds, letters to the editor, and providing guidance related to social media, advertising, and member outreach.
Additionally, the position is responsible for maintaining AAPA’s suite of materials (used by the media and other audiences) that provide information and statistics about PAs.
Vice President, Communications
Develops strategy and directly executes earned media relations tactics for organizational products and initiatives while also ensuring year-round visibility.
Develops communications plans and directs strategy—in collaboration with AAPA’s advocacy team—to support AAPA state chapters. This includes project management to ensure completion of tactics including but not limited to customized infographics, factsheets, and more.
Proactively seeks out external opportunities, including earned/paid content, conferences/panels, etc., to enhance the awareness and visibility of the PA Profession, AAPA and its business units.
Drafts op-eds, letters to the editor, press releases and talking points in a timely manner with little to no direction or supervision.
Prepares senior leadership and subject-matter experts for media interviews.
Serves as organizational spokesperson when necessary.
Develops and maintains relationships with national, trade and other influential reporters.
Provides effective issues management and crisis communications support.
Maintains the necessary assets to ensure an effective media relations program.
Responsible for content featured on various AAPA webpages including PAs in the News, YourPACan.org and the OTP page. This includes overseeing occasional updates to an inventory of fact sheets, talking points, slide decks and other materials relevant to the understanding of PAs.
Tracks news coverage relevant to the PA profession, curates and distributes a weekly clips email, and updates senior management to negative and/or timely, high-profile news involving PA profession when appropriate.
Stays abreast and knowledgeable about healthcare trends.
Demonstrates measurable results through relevant metrics and reporting.
Bachelor’s degree in communications, public relations, journalism, marketing or a related field.
Advanced degree, professional affiliations or other relevant formal training are a plus.
At least 5-7 years of experience in a communications-related field.
Experience in public health or healthcare field a plus.
Experience advising top executives.
Demonstrated experience working with national media.
Superior writer and editor.
Ability to juggle multiple projects and keep track of deadlines.
Energetic, proactive, creative and collaborative leader and team member.
Exceptional professional judgment.
Knowledge and use of Meltwater a plus.
About American Academy of PAs (AAPA)
Established in April 1968, The American Academy of PAs (AAPA) is the national professional society for PAs (physician assistants). PAs are medical providers who diagnose illness, develop and manage treatment plans, prescribe medications, and often serve as a patient’s principal healthcare provider. With thousands of hours of medical training, PAs are versatile and collaborative. PAs practice in every state and in every medical setting and specialty, improving healthcare access and quality. Today there are more than 131,000 PAs in the United States and the profession is expected to grow another 37 percent between 2016-2026.
AAPA is a fast-paced nonprofit membership organization. Our staff combines skill and passion to advocate for the interests of PAs and their patients, and serve as an educational resource. Our office is located in the Carlisle area of Alexandria, VA., only two blocks from the Eisenhower Metro stop.