The Library and Information Technology Association (LITA) is the leading organization reaching out across types of libraries to provide education and services for a broad membership of systems librarians, library technologists, library administrators, library schools, vendors, and others interested in leading edge technology and applications for librarians and information providers. LITA is a division of the American Library Association, the largest and most influential library association in the world.
As a division of the American Library Association, we are conveniently located in downtown Chicago near public transportation. This position includes the opportunity to work from home two days a week, because we believe in a balance between work and life. We accomplish a lot with a little but don’t ask you to do more with less.
This role is designed for someone who is good at communicating, passionate about helping members increase their personal growth, and wants to proactively make things better. It is a new position for the Library and Information Technology Association (LITA), and you’ll get to help shape it while also taking a lead role in our evolution to a more active, engaging, and welcoming organization.
You’ll Be in Charge of:
Developing, running, and reporting on our annual membership recruitment, retention, engagement, and marketing plans
Analyzing member pathways to involvement/leadership, increasing visibility of opportunities, and facilitating increased engagement around them, especially for virtual and micro-opportunities
Designing, implementing, monitoring, and reporting on the marketing and promotion of LITA products, services, and events
Giving LITA an authentic and cohesive voice for the promotion of member benefits, our strategic goals, programs, services, and activities
Mixing automated email campaigns, online community engagement, and other types of outreach to meet member needs and make LITA more welcoming
Creating and developing LITA's news releases, promotional copy for our various web properties, news from the LITA office posted on social media and our blog, and other digital marketing content
Developing strategy for segmenting members by persona and profile interests to create customized landing pages and pathways to engagement in ALA Connect
Why You’ll Do these Things
Grow LITA’s membership and improve the member experience
Give LITA a consistent and authentic voice to make us more welcoming and inclusive
Discover new programs, services, segments, and offers that deliver value to members and the communities they serve
Generate more revenue from membership dues, increased registrations, and a higher volume of sales
Provide members with pathways for feedback to ensure everyone has a voice and can contribute their ideas for the future of the organization
Easy-to-access onboarding for members creates immediate pathways to engagement, as well as unique journeys through a lifetime of membership
Unified messaging focuses our efforts on our strategic goals and target audiences
Salary Negotiable from the mid-60s, based on relevant work experience. ALA has an excellent benefit package that includes medical, dental, generous paid vacation, and retirement annuity.
Apply online and include a cover letter and resume.
(Additional documents are uploaded on the same screen as your resume)
Send resume and cover letter to:
American Library Association Human Resources Department Ref: membmrktngmgrLITA 50 East Huron Street Chicago, IL 60611 Fax: 312/280-5270 Email: firstname.lastname@example.org
The American Library Association is an equal opportunity employer: Disability/Veteran
These can be obtained through a bachelor’s degree in a related field, prior job experience, or continuing education.
5+ years demonstrated, progressive experience writing and managing promotional and marketing materials
3+ years’ experience in a library, association, or related organization that can provide insight into member needs and how to meet them
Detail-oriented and able to manage multiple projects while still meeting deadlines
An understanding of how to implement email blasts in marketing software (currently Informz), particularly automated campaigns and tracking conversions using Google Analytics and other tools
Excellent promotional writing and management skills for print and online content (including for Twitter, Facebook, Instagram, and blogs)
Familiarity with Association Management software (currently iMIS)
Familiarity with online services such as the Google suite of products (Docs, Sheets, Slides, and Forms), Zoom, WordPress, Slack, and Canva
The ability to travel 3-4 times each year for conference-related activity
You Should Apply if You Have
A demonstrated track record of developing and executing marketing, communication, and membership campaigns
The analytical skills to measure success using membership and marketing data, iteratively improve marketing and communications, and translate data into easily understandable reports, dashboards, and visualizations
Knowledge of best practices in membership and marketing
Experience incorporating the perspectives of multiple communities and working with different communication styles
A strong customer service attitude and the ability to build collaborative relationships with members, volunteers, and other staff
The desire to keep learning new things and applying them to improve processes and workflows in productivity, efficiency, and ease-of-use for both members and staff
A genuine curiosity with a passion for learning, as well as for helping others and making things better
A high degree of judgment, autonomy, and discretion to work with minimal supervision
The initiative to question current practices, propose ideas, share opinions, and propose solutions
Values that align with ours - being deliberate about inclusion, collaboration (better together), transparency and openness, a commitment to privacy, lifelong learning, and data-driven decision-making
About American Library Association - Chicago, IL
The American Library Association (ALA) is the oldest and largest library association in the world.Founded in 1876, our mission is to share our vision of the importance of libraries, literacy and free access to information.ALA offers professional services and publications to members and nonmembers, including online news stories from American Libraries and analysis of crucial issues from our Washington Office. Our main office is located in the heart of Chicago's Gold Coast, right off of Michigan Ave, with satellite offices in Washington, DC, Connecticut, and Pennsylvania.