The Senior Manager of Marketing and Communications is responsible for managing the Association’s internal and external communications, as well as the Marketing and Communications Department creative project portfolio, to ensure editorial accuracy and consistency in branding and messaging. The Senior Manager of Marketing and Communications oversees two positions, the Marketing and Communications Specialist and the Copywriter, and reports to the Director of Marketing and Communications.
Assists the Director of Marketing and Communications in strategy, project planning, and execution of department initiatives and projects
Supervises two employees, including the Marketing and Communications Specialist and the Copywriter
Oversees and protects the branding of the Association and subbrands, manages the development and maintenance of Association communications tools (e.g. photo and image assets, logo files, graphic and editorial style manuals, booth management tools, templates), and coordinates data and usage permissions for Association publications, reports, and website content
Manages the recruitment brand initiative, Choose DO, and is the key contact with the agency and internal groups
Manages the Association’s email calendar and by planning, executing, and tracking promotional and member blast emails
Supports the strategic communications by drafting executive reports, letters, articles, speeches, and quotes.
Oversees the development and management of the Association’s creative project portfolio, including (but not limited to) recruitment marketing materials, annual conference projects and materials, stationary, e-newsletters, one-pagers, giveaways, branded staff items (such as name badges, lapel pins, and business cards), etc.
Responsible for the marketing of the annual conference which includes the awards banquet and helps to produce the events (e.g. flow sheets, staging, cues for plenary sessions and the awards banquet)
Oversees Association publications, including project management, editorial support, order fulfillment, pricing, marketing, sales, and Amazon bookstore account
Manages all aspects of the Association’s Excellence in Communications Awards program
Participates in the messaging and executing of crisis communications planning
Serves as staff liaison for the Development and Alumni Relations and Marketing and Communications councils
Serves as Association’s communications representative for IPEC
Performs other proofreading, writing, and editing tasks as assigned
EDUCATION AND EXPERIENCE:
Bachelor’s degree in marketing, communications, journalism, English, or related field.
Master’s degree preferred.
Minimum of seven years of professional experience as marketing and communications professional required.
Association or non-profit experience preferred, but not required.
About American Association of Colleges of Osteopathic Medicine
The American Association of Colleges of Osteopathic Medicine (AACOM) was founded in 1898 to lend support and assistance to the nation's osteopathic medical schools, and to serve as a unifying voice for osteopathic medical education.