The Vice President, Member Services and Engagement is a critical role within Association Forum, responsible for the development and execution of Forum’s membership and education strategies. The focus of this role is to deliver valuable assets to the association community through signature events, education, Shared Interest Groups, membership experiences, and career resources. This is accomplished through use of persona segmentation and targeted messaging strategies to position Association Forum competitively. The VP, Member Services and Engagement has significant member/volunteer interaction, serving as liaison to various task forces and committees as required.

Primary Duties and Responsibilities:

• Manage team of 3, provide guidance on their activities to ensure a high level of member, student, and customer service.
• Create, implement and execute annual membership retention and recruitment plans to ensure retention and recruitment goals are met.
• Serve as the staff liaison to the Welcoming Environment Committee.
• Design, develop and execute paid programing; includes speaker communications, event set up, and education calendar planning.
• Work with volunteers annually through the call for volunteers, annual volunteer training and quarterly volunteer check-in calls.
• Oversee signature event efforts including registration and education.
• Develop budget and track success metrics.
• Plan and execute all Corporate social responsibility initiatives.
• Oversee Career center and guide Forum’s resources for both job seekers and employers including compensation and benefits study.
• Work closely with the marketing team to create persuasive organizational and value proposition messages for all personas and then implement the strategic and tactical promotion of member benefit programs and events to these key member audiences via print, direct mail, and web-based methods of marketing.
• Develop actionable strategy in response to and in support of the organization’s digital transformation.