Maryland REALTORS®serves over 25,000 professional REALTOR® members from Maryland. We are responsible for developing public policy, legislative advocacy, political affairs, legal and regulatory services, education, professional standards and communications programs. This position leads the team who supports the Association’s communications efforts.
The Director of Communications is responsible for four major functional areas/projects: 1) general marketing, communications and branding for the association; 2) the creation, development, and maintenance of all association publications; 3) oversight of the development and maintenance of the association’s website and other electronic communications technology; and 4) handling or coordinating media relations
Leadership Support Responsibilities:
Serve as primary liaison to the Annual Conference, Communications/PR, and C.A.R.E. Committees.
Develop and manage the Association’s communications efforts through the use of technology and social media, including email marketing, webinars, podcasts, video production, etc.
Research new communication channels determining their relevance for association adoption.
Serve as editor of the Maryland REALTOR®, a bi-monthly magazine for members. Coordinate layout and design, including soliciting, editing and occasionally write articles and features.
Administer budget including advertising income and printing/mailing expenses. Work with external advertising consultant to obtain maximum advertising revenue.
Oversee the publication of the email newsletter.
Manage and oversees the production, creation and marketing of all promotional materials including website submissions.
Facilitate development of Annual Conference advertising materials.
Serve as the primary contact to media calls and conduct necessary preparation of volunteer for response and follow-up with reporters.
Develop and maintain trusted relationships with media at all levels and maintains statewide media lists. Write news releases, arrange press events and association campaigns involving media and advertising. Strengthen media relations channels by positioning Maryland REALTORS®as the primary source of information and statistics about housing and real estate and private property rights issues in Maryland.
Develop and execute department strategic plans. Develop and manage department budgets and expenditures according to approved budgetary levels.
Supervise the Communications Manager and support staff.
Communications Manager has primary responsibility for event planning, including annual conference and events put on by other departments.
• Occasional daytime travel to local meetings and events.
• Attendance and staffing of 3-day Annual Conference.
Bachelor’s degree or equivalent, and 5-7 years of experience in a Communications/PR position.
Excellent writing skills including press releases, articles, speeches, and scripts, web page design and experience with social media.
Track record managing a variety of projects concurrently.
Initiative, ability to work independently, as a member of a team, and as a manager.
Successful experience in media relations and outreach.
Imagination, creativity and a preference for working in a collegial environment.
About Maryland REALTORS®
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