This position will play a key role in expanding the way the Publications Department delivers content. Primary responsibilities including writing monthly articles for PPB magazine and producing informational podcasts and videos to deliver content digitally. This position will also handle production and distribution of the daily Promotional Consultant Today (PCT). Strong interviewing and writing skills, plus experience in producing stories via podcasts and video (or interest and aptitude to learn) are required. Potential for growth as department evolves and needs expand.
Key Duties and Responsibilities:
Research and write monthly articles for PPB magazine as assigned.
Work with director/editor to develop a strategy for podcasts and videos including name, length, frequency, audience, format, editorial plan and timeline.
Collaborate with publications staff and others for podcast and video topics that complement print and/or online articles as appropriate.
Identify sources and develop angles for podcasts.
Based on the podcast editorial plan, schedule and conduct live and phone interviews, edit audio, insert introduction, ending and music. Route to staff for proofing; make edits as needed. Post/distribute podcasts by predetermined deadlines.
Based on the video plan, identify topics and sources for videos and video series. Schedule experts and shoot interviews, edit video, add wrapper and music, and route to staff for proofing. Make edits as needed. Post/distribute videos by predetermined deadlines.
Track success of the podcasts and videos; look for ways to increase their effectiveness.
Edit and proof provided PCT copy according to predetermined schedule. Place text and ad into provided template. Route to staff for proofing. Schedule delivery using provided email list. Monitor provided metrics. Maintain email list.
Keep up with current digital and podcast trends and best practices
Edit and proof PPB copy for each issue from initial Word documents through final printer’s proof.
Contribute to monthly, semi-annual and annual editorial planning and idea sharing sessions.
Represent PPAI at industry events and assist with onsite reporting and event photography as assigned.
Required Skills, Knowledge and Abilities
Bachelor’s degree in journalism or related field from a four-year college or university
A minimum of four years of published writing experience for a print or digital publication.
Demonstrated ability to develop content ideas and to seek out experts from a variety of sources.
Excellent long-form writing skills.
Hands-on experience in creating podcasts and videos or the willingness and aptitude to learn.
Demonstrated ability to effectively interview sources in person and by phone.
Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint); experience in Word Press a plus.
Strong organizational, prioritization and project management skills and the demonstrated ability to manage multiple projects and meet deadlines.
Desire and ability to build and maintain business relationships with members, subject matter experts and other professionals inside and outside of the industry.
Excellent communication skills (verbal, written and presentation).
Strong desire to be a collaborative participant in a team environment.
Willingness and aptitude to learn and take on increasing responsibility as department evolves.
About Promotional Products Association International
Founded in 1903, the Promotional Products Association International (PPAI; ppai.org) is the world’s largest and oldest not-for-profit association serving more than 15,700 corporate members of the $23.3 billion promotional products industry, which is comprised of more than 40,500 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C. and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading promotional products safety and compliance program; offers a prestigious professional development and certification program; and publishes industry trade journals and periodicals. The multibillion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. For more information, visit PPAI.org or Twitter @PPAI_HQ, Facebook, Instagram.