The Manager of Membership Development is responsible for planning, writing, designing, and executing integrated strategies to grow membership. Goal include, but are not limited to, recruitment and launching new membership initiatives to drive growth, with a strong focus on sales. This is a full-time, exempt opportunity reporting directly to the Senior Director of Membership Operations.
ESSENTIAL FUNCTIONS, DUTIES AND RESPONSIBILITIES
Subject to approval by the Senior Director of Membership Operations, set annual written goals for this function which include the establishment and review of appropriate metrics through which to assess progress toward achievement of the stated goals.
Develop and execute strategies for lead generation.
Develop and execute inside sales campaigns
Develop and manage digital outreach, including retargeting, sponsored advertising (i.e. Facebook, LinkedIn, Instagram), dedicated landing pages, and
Develop and execute strategies for reengagement of lapsed members.
Understand and leverage market segments
Lead membership growth through management of key projects
Data driven decision making:
Utilize existing system for tracking all campaigns
Use data backed analysis to respond to trends and maximize marketing return
Report on monthly activity
Maintain data on the in-house counsel market for key areas
Work with IT and the Membership team to implement a process for ensuring database is current and records contain key demographic information
Assist with lead generation and prospect campaigns
Associate degree in marketing, communication, business administration or other related concentration required. Bachelor's degree preferred.
A minimum of five (5) to seven (7) years of experience within a marketing capacity, ideally in a professional association environment. Acquisition/Sales marketing experience is a plus.
Proven success in writing copy for membership acquisition as well as executing and managing traditional and digital campaigns
Proven record of increasing membership
Experience in using analytics to interpret outcomes, identifying campaign opportunities, and drive membership marketing decisions.
Database experience, ideally NetForum
Excellent writing and oral communication skills
Proven project management skills with ability to execute and deliver on multiple projects
Google analytics and lead generation software experience is required
Proficient in Microsoft Office and knowledge of association management systems (AMS/CMS) helpful
Enthusiastic, creative, self-started who can multi-task and thrive in a busy, fast-paced environment
Strong business acumen with ability to think both strategically and tactically
Excellent interpersonal skills with ability to get along with diverse constituencies and personalities, including members, chapter offices, staff and contacts at external organizations.
ACC seeks to hire multi-lingual candidates with fluency in English and a second language
Possible travel once or twice a year
About Association of Corporate Counsel
ABOUT THE ASSOCIATION OF CORPORATE COUNSEL
The World's Largest Community of In-House Counsel
The Association of Corporate Counsel (ACC) is a global bar association that promotions the common professional and business interested of in-house who work for corporations, associations and other organizations through information, education, networking opportunities and advocacy initiatives.
We anticipate and understand the needs of the in-house bar; help members deliver services to their corporate clients efficiently; promote the value of in-house services; influence the practice of law as it affects the in-house bar; and deliver a mix of relevant, timely services including information, education, networking and advocacy.
With more than 45,000 members employed by over 10,000 organizations in 85 countries, ACC connects its members to each other and to the people and resources necessary for their personal and professional growth.
For more information, please visit us at ACC.com