The American Dental Association is dedicated to promoting the public's health through its initiatives in research, education, advocacy, public awareness and the development of standards.
Are you a data detective? Do you find yourself lured down a digital rabbit hole in pursuit of answers to the question: Why do our customers do what they do?
This job may be just the right path for you. We're looking for someone to animate our digital communications (email, websites, some social), to track and report analytics with a curious mindset, and to give our team a clear picture of what's working, what's not, and what we should do next. As part of a 6-person marketing team within the ADA's Business Group, you will help execute our member and customer engagement strategy to generate revenue for the larger nonprofit association.
In your quest to put the picture together, you will collaborate with ADA colleagues such as the content strategy manager, data analyst, web analytics manager, and SEO, paid search and social media managers. It's a great opportunity for someone who is self-directed yet enjoys a creative team environment.
The Digital Marketing Specialist, Sales Enablement promotes products and services of the American Dental Association, particularly the ADA Annual Meeting, ADA Catalog products, CE Online and CE Live, to generate revenue and increase member engagement. This position activates the Sales Enablement team's digital marketing strategy by gathering and deploying content for maximum sales impact via email, web and social media, then measuring and analyzing results for continuous improvement.
BS/BA in Marketing, communications, advertising, English, business, or related field.
3 years of experience, or in lieu of a degree, a minimum of 7 years of experience, in multichannel marketing such as HubSpot, Marketo, Pardot, or a related marketing automation platform, developing web content and maintaining/editing a website, preferably using Sitecore, Sitefinity, WordPress or other web content management system and social media is required.
Ability to work both independently and as part of a team on multiple projects
Ability to analyze and interpret data
Must have the initiative in solving problems and moving projects forward
Must have strong attention to detail
Must have the curiosity to better understand customers and answer business questions
Must have excellent organizational, project management, problem-solving; interpersonal, written, and oral communication skills
Must have knowledge of Google Analytics, Google AdWords, Google Tag Manager, SEO and basic HTML. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Highly Desirable Skills:
Content marketing campaign management
E-commerce site management
Google Search Console, Analytics Studio, and/or Oracle Infinity
Google Analytics certification and/or HubSpot certification
Knowledge of information architecture, web usability, audience segmentation, web governance, and web accessibility standards