Are you a high achieving communications professional with experience in the real estate industry or another professional trade association? Do you thrive in a self-led environment where you can concept and grow a communications plan that you then implement and refine as needed? Would you like to help drive engagement and build upon an established program with your expertise in putting new media to work effectively while still being grounded in the fundamentals of a solid communications skill set? We are looking for the right candidate to join our team and help lead the organization in fulfilling our mission.
POSITION SUMMARY: Create and implement a comprehensive strategic marketing and communications plan to further the association's mission and to increase awareness of its programs and policy work. Work collaboratively to convey the association's value proposition by guiding and executing communications and marketing strategies. Assist with efforts to provide ongoing information to members on key emerging issues facing the real estate industry. Manage the association's varied and integrated communications channels including web, email, social media, public and media relations, and marketing collateral.
ESSENTIAL DUTIES: Member Communications • Develop, implement, and evaluate annual strategic marketing and communications plan • Generate content for and maintain website • Create email communications (weekly e-News, education marketing, etc.) • Continuously measure the effectiveness of all communications activities • Drive social media engagement (Facebook, Instagram, YouTube) through comprehensive digital and social media strategies • Create and direct video production Editorial • Research and write content for web, email communications, and print Marketing and Engagement • Develop and implement marketing and communications plans for all DAAR courses, events, programs, and initiatives • Write creative briefs for graphic design needs and work collaboratively with freelance contractors (as needed) • Implement sponsor advertising on web and in email communications • Oversee brand standards ensuring all communications follow brand and style guidelines • Prepare and distribute press releases to promote local market conditions, achievements (awards, appointments, public policy issues, etc.) • Coordinate member surveys to analyze communications and association program needs. • Serve as staff liaison for Awards, Community Services and Young Professionals Network Committees
Mandatory Qualifications: • Bachelor’s degree in communications, public relations, journalism, marketing, or related field • Minimum 2-5 years’ experience in a similar role • Excellent written and oral communication skills • The ability to take knowledge and transform it into exciting and useful messages and disseminate it to the right audiences through the best distribution channels. • A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently. • Sincere commitment to work collaboratively with staff, board members and volunteers. • Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives. • Experience working with website content management systems (WordPress), email marketing software (ClickDimensions), design platforms, and Microsoft Office Suite.
Desired Qualifications: • Master’s degree in communications, business administration, or other applicable area • Professional designations (CAE, RCE, APR) • Trade association, specifically REALTOR® association, experience • Knowledge of the real estate industry
Additional Salary Information: We offer an excellent package of employee benefits including health insurance (100% paid for the individual), paid holidays/vacation and ability to telework once a week during the summer months.
About Dulles Area Association of REALTORS
DAAR’s purpose is to provide REALTORS® with the resources that enhance their ability to serve the public in a professional and ethical manner; and to act as the leading advocate for private property rights, as well as legislative and industry issues affecting REALTORS®. DAAR services over 1,500 Realtor® and Affiliate members. This is an outstanding opportunity for a professional individual to join a growing organization.