SUMMARY

The Manager of Membership Development works closely with the Vice President of Operations and Membership in efforts to expand the ABA member base.  This role is extremely important as ABA works to further develop its activities to fulfill the strategic objectives set by the ABA membership.  Growth in dues revenue is imperative as ABA works to position the organization as a forward-thinking, strategic leader on behalf of the wholesale baking industry.  The Manager is responsible for day-to-day operational management and engagement on ABA’s new member recruitment activities, ongoing assessment of ABA’s value proposition, and effective execution of the messaging on the benefits of ABA membership.

PRIMARY RESPONSIBILITIES 

• Work with the Vice President to contribute to the development and execution of comprehensive membership recruitment plans and programs, in support of ABA’s strategic objectives.
• Identify, analyze, and report on metrics to monitor prospect development. Develop and maintain active prospect pipelines.
• Work with the Vice President, Director of Membership Engagement, and Marketing team to design and implement effective recruitment strategies and to ensure the membership value proposition is compelling across potential member segments.
• Management of ABA’s SalesForce database, to include the updating of prospect profiles, adding new profiles, and fully utilizing the capabilities of SalesForce in support of ABA’s member recruitment efforts.
• Conduct market research as needed to identify new markets, market size, trends, etc. Develop potential growth models.
• Work in partnership with the Membership Engagement team in the onboarding of new members, providing a smooth transition from prospect to member. Similarly, with the transitioning of lapsed members to active prospects.
• Work with the Vice President in support the activities of ABA’s newly formed Membership Committee.
• Position duties are subject to change.