TheVicePresidentofMembership(VP)isresponsibleforthefullrangeofactivitiesrelated toMembership for theAmerican Health InformationManagement Association.
This role is to develop and deliver an actionable membership engagement strategy (individual, group, corporate, domestic, international etc.) in support of the organization’s strategic plan and digital transformation. The role sets strategy, delivers on member recruitment, retention and engagement, customer relations and delivers other valuable assets to the association communities. Requires strong coordination with communications, marketing and business development teams. The role has significant member/volunteer interaction, serving as key executive to component state associations, various task forces, awards committees, and volunteer councils.
Membership engagement of individuals and corporate entities.
Sets strategy using personas and member segments to understand and drive engagement, domestic and internationally. Coordinates with business development, digital marketing and communications team to implement an omnichannel strategy.
Responsible for membership revenue, positive ROI for AHIMA, budgeting and financial management. Owns the membership model (individual, group, corporate, partner). Responsible for driving membership recruitment and retention while using metric tracking and data to make business decisions.
Responsible for member database, quality and accuracy.
Strategies and operations relating to association councils, volunteer engagement and award program planning.
Bachelor’s degree. Advanced educated beyond bachelor’s degree is highly desired
10+ years of progressive association and/or membership engagement experience with
at least 3 years in a senior management capacity
Strong preference for individuals with specific experience working within and/or
managing a membership function of a global association.
Experience as executive liaison to external professional groups; board experience
Experience with digital and content marketing principles and tactics, adapting them to
unique association environment.
CAE designation highly desired
Experience managing a member operation of at least $10M (domestic, international)
Ability to manage crisis or high visibility situations effectively.
Skills and Abilities
Strong digital acumen and engagement skills; superior written, verbal and persuasive communication skills (including podcast, video, etc. experience)
Strong communication skills, and highly developed interpersonal skills -- able to interact at all levels of the organization and provide high-level customer service. Must be able to manage a variety of personality types with ease and professionalism. Must be a good problem solver and facilitator with excellent analytical skills, strong team building and group facilitation skills, and advanced conflict resolution skills.
Ability to work closely with the marketing team to create persuasive organizational and value proposition messages for all personas and then implement the strategic and tactical promotion of member benefit programs and events to these key member audiences via print, direct mail, and web-based methods of marketing.
Intermediate working knowledge of MS Office (Outlook, Excel, Word, PowerPoint, Teams)
Significant knowledge and experience using CRM or other association management systems (Salesforce, Aptify, or similar systems)
Ability to effectively manage time, prioritize work, multi-task across many assignments with limited support.
AHIMA is the premier association of health information management (HIM) professionals. AHIMA represents more than 101,000 health information professionals. AHIMA is committed to advancing the HIM profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning.
AHIMA is recognized as the premier source of “HIM knowledge,” the respected authority for rigorous professional certification, and one of the industry’s most active and influential advocates in Congress.
About American Health Information Management Association
AHIMA is the premier association of health information management (HIM) professionals. AHIMA represents more than 103,000 health information professionals. AHIMA is committed to advancing the HIM profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning. AHIMA is recognized as the premier source of “HIM knowledge,” the respected authority for rigorous professional certification, and one of the industry’s most active and influential advocates in Congress.American Health Information Management Association is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status.