Are you a marketing executive who excels in strategically leading a marketing and communications team? Do you prefer a position within a small association where the strategies and initiatives you implement will have a direct impact on our audience and branding? In our Director of Marketing and Communications role, you'll have the opportunity to partner with the senior leadership team to create marketing and communications strategies for our association. If this sounds like you, this might be the opportunity you've been looking for!
Reporting to the Chief Executive Officer and part of the senior leadership team, the Director of Marketing and Communications strategically assesses the communications and marketing needs of the association and develops, implements, monitors and adjusts marketing and communications plans. Leading a small team, the Director oversees various association platforms including web, media, newsletter, journal and print magazines and ensures a consistent voice across these platforms.
The American Dental Hygienists' Association (ADHA) is the largest national organization representing the professional interests of the more than 185,000 registered dental hygienists across the country. The ADHA believes that dental hygienists should be valued and integrated into the broader health care delivery system in order to improve the public's oral and overall health. For additional information, please visit us at www.adha.org.
HOW YOU'LL SERVE OUR ORGANIZATION
Contribute to the development, implementation, monitoring and reporting related to ADHA's strategic and annual operating plans
Develop, manage, and monitor direct and related communications budgets
Strategically assess the communications and marketing support by designing and implementing comprehensive internal and external communication to varied audiences using tactics and channels including web, social media, etc.
Develop innovative, integrated marketing plans for the organization, working closely with internal divisions
Set quantitative and qualitative metrics and results to evaluate the effectiveness of communications strategies and ensure quality standards
Supervise the communications division team
Collaborate with leadership and senior team to identify, create, and manage new strategic partnerships that can be leveraged for audience growth and brand awareness; lead development of integrated marketing plans for high-level initiatives
Develop and oversee content for varied platform including speeches, brochures, IOH Foundation donor communications, Board of Trustees communication channels, web, media, and internal communications
Oversee ongoing development, maintenance, and enforcement of the organizational brand guidelines such as all ADHA's publication, including the journal, member magazine, newsletter and other material
Build and continually optimize an award-winning website with a superior user experience that drives lead generation, engagement, and other supporter actions. Lead a full redesign of website and direct ongoing content development
Manage all outside vendors relationships and contracts for marketing/communication functions
Manage volunteer contributors, committees and any third-party vendors
WHAT WE ASK FOR:
8+ years of progressively responsible experience in marketing and communications. Experience in a senior staff role or management team preferred
Bachelor's degree required (Communications, Marketing or related field.) Master's degree preferred
Strong leadership and influencing skills with excellent verbal and written communication skills to work effectively with boards, members, vendors and cross functional teams
Experience creating and implementing a full-scale integrated marketing strategy, including developing and managing graphic design (digital and print), photo, video, social media
Skilled in managing and monitoring budgets
Willingness to pitch in and wear many hats in a lean organization
Willingness to travel as necessary (1% currently)
WHAT WE OFFER:
We offer an excellent benefits package including 401k with match, health, dental, life, LTD and paid time off; plus flexible hours and partial remote work options.
ADHA is an Equal Opportunity Employer.
Key Words: Director of Marketing and Communications; Marketing and Communications Director, Marketing Director, MarComm Director
For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.
Founded in 1923, the American Dental Hygienists’ Association (ADHA) is the largest national organization representing the professional interests of the more than 185,000 registered dental hygienists (RDHs) across the country.
We believe dental hygienists should be valued and integrated into the broader health care delivery system in order to improve the public’s oral and overall health.
Leading the way as a unified force, the ADHA works to support dental hygienists throughout their career lifecycle and advance the dental hygiene profession by developing new career paths, expanding opportunities for care, and providing the latest training and information.
A community of your peers.
At every stage of your career, ADHA helps you be your best for the people who count on you most – your patients. We support your goals by helping to ensure access to quality oral health care; promoting dental hygiene education, licensure, practice and research; and