Position Summary: The Membership Manager, under the supervision of the Director of Membership, Marketing and Communications, is responsible for planning, development and implementation of CEC’s strategies, communications, and materials and services related to membership recruitment, retention and engagement.
Develop strategies and campaign plans to acquire, retain, and reactivate members of CEC and Special Interest Division and Units. Analyze and evaluate membership marketing and engagement activities, membership data, and trends. Consider and implement strategies to increase member engagement, and regularly review membership features and benefits. Deliver services that: provide value, leverage member expertise and excitement, improve retention, and support CEC membership. This position requires collaboration and relationship building with CEC’s Special Interest Divisions, Units and stakeholders.
Essential Duties and Responsibilities: To perform this job successfully, an individual must be able to perform the following satisfactorily; other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Act as CEC’s in-house expert on membership and manage its entire membership cycle for recruitment, engagement and retention.
Work directly with division and unit membership chairs to monitor membership trends, design membership recruitment and retention campaigns, and onboard division and unit members. Attend division and unit events, meetings and discussions related to membership acquisition, engagement and retention.
Work with staff to convey the true value of membership to CEC members and increase usage of products and services in all media (e.g.; writing, webinar and video development, social media channels.)
Apply creative solutions to membership recruitment efforts when conveying the value of membership to nonmembers (e.g.; writing, webinar and video development, social media channels.)
Lead the budgeting and priority setting for recruitment and retention in various categories
With support from the Database Manager and Member Services Department, analyze CEC membership and produce regular statistical reports, identifying trends and opportunities for membership development and retention; develop recruitment and retention campaigns to attract new members and retain existing members.
Work collaboratively to align strategic membership services across the association, especially working directly with divisions and units.
Track and analyze KPIs and implement approaches for continual improvement
Other duties as assigned
Competencies: To perform the job successfully, an individual should demonstrate the following:
Relationship Management— Must bring excellent collaboration and networking skills – especially demonstrated skills at building partnerships. Must be confident and politically astute in interactions with the general public, CEC members, corporate partners, and other industry experts.
Planning and Organization— Integrates changes smoothly. Plans for additional resources. Prioritizes and plans work activities. Sets goals and objectives. Uses time efficiently. Works in an organized manner.
Strategic Thinking – Adapts strategy to changing conditions. Analyzes market and competition. Develops strategies to achieve organizational goals. Identifies external opportunities. Understands organizations strengths and weaknesses.
Project and People Management—Demonstrates strong communication (oral and written) and interpersonal skills. Must have demonstrated experience in the implementation of plans into action, process management, teamwork, problem solving, and the completion of quality outcomes/products on schedule.
Integrity and Dependability— Must embody high ethical standards and values, be a team player and own up to mistakes as well as successes. Commits to doing the best job possible. Follows instruction. Keeps commitments. Responds to requests for service and assistance. Takes responsibility for own actions.
Technological Aptitude – Exhibits a high degree of knowledge and experience with information technology, including but not limited to association management systems and web technology. Adapts to new technologies. Demonstrates required skills. Keeps technical skills up to date. Troubleshoots technological problems. Uses technology to increase productivity.
Teamwork - Balances team and individual responsibilities. Exhibits objectivity and openness to others' views. Gives and welcomes feedback. Contributes to building a positive team spirit. Puts success of team above own interests. Keeps team and colleagues informed through entire project cycle.
Customer Service - Manages difficult or emotional customer situations. Responds promptly to customer needs. Solicits customer feedback to improve service. Responds to requests for service and assistance. Meets commitments.
Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Preferred experience working with components to develop membership. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Minimum of 5 years association management experience in membership with demonstrated success, preferably in the education sector.
Demonstrated skills, knowledge and experience in the design and execution of membership materials, including webinars, as well as facilitating meetings and activities with divisions, chapters and membership components.
Experience working with vendors, developing and managing budgets, and managing revenue centers of the organization
Commitment to working with shared leadership and cross-functional teams
Experience leading strategic planning with volunteers, committees and workgroups.
Exceptional written, oral, public speaking, and interpersonal communication skills to engage members and stakeholders.
Ability to thrive in a fast-paced, growth-focused, collegial environment and engage frequently with teams.
Travel and occasional weekend work required—to annual convention, CEC Board meetings, affiliate conferences, related education conventions as necessary.
Bachelor’s degree in education, marketing, communications, business administration, or other area expected. Graduate degree in a related field desirable.
Proficiency with AMS is required. Preferred experience with iMIS, Higher Logic, and Informz.
A bachelor's degree and a minimum of five years related membership experience, preferably in an association or within the education field; experience with advertising, member recruitment, and database marketing is preferred; demonstrated ability to communicate clearly and effectively, both orally and in writing, and as an effective public speaker; ability to maintain records and materials in an organized manner, attend to details with accuracy, and handle multiple tasks simultaneously.
About Council for Exceptional Children
The Council for Exceptional Children is a professional association of educators dedicated to advancing the success of children with exceptionalities. We accomplish our mission through advocacy, standards, and professional development.
Our Core Values
Demonstrated by forward-thinking and courageous decision making dedicated to excellence and influence in an evolving environment
Demonstrated by ethical, responsive behavior, transparency, and accountability
Demonstrated by a commitment to diversity, caring, and respect for the dignity and worth of all individuals