The Marketing Specialist, reporting to the Marketing Manager, Education, is responsible for the development and tactical implementation of education, acquisition, engagement and certification program marketing plans for the SOA. The Marketing Specialist will plan, develop and create effective, high-quality marketing communications and collateral to increase awareness, engagement and conversion of key target audiences critical to the success of the assigned initiatives and programs. The Specialist will work in cross-functional teams and be hands-on in executing projects and tactics on a variety of SOA programs, products and services.
ESSENTIAL FUNCTIONS:
Assist the Marketing Manager in the development and implementation of multi-faceted marketing plans to promote assigned products and services with targeted campaigns to meet and exceed budgeted goals, objectives and KPIs. This includes, but is not limited to, education, acquisition and engagement activities, certificate programs, virtual and live events to individuals and organizations.
Meet with internal stakeholders to gather details and understand program/event/product promotional needs; build effective marketing and promotional plans, track results and update marketing tactics as needed. This includes creating schedules and coordinating workflow to ensure smooth implementation and timely completion of projects.
Provide content and creative direction for the development and ongoing maintenance of effective and engaging marketing collateral for digital, email, web, and occasional print. This includes copy development, editing, proofreading, and partnering with the Communications team to ensure that marketing materials and properties stay on-message and are error-free.
Work with internal and external design and agencies on the development, review and refinement of campaigns, collateral and communications for various audiences.
Schedule, build and deploy emails, multi-step email marketing campaigns and automated journeys that incorporate segmentation as part of the promotional execution of marketing plans via the Marketing Automation System.
Communicate and present project status to stakeholders and prepare regular strategic campaign effectiveness reporting with recommended improvements, enhancements, and testing strategies for future campaigns.
Conduct market scanning and secondary research to gather and analyze key market and competitor information, and source for prospects to extend marketing reach in relevant industries.
Coordinate marketing-related communications and activities with external organizations partnering on collaborative projects.
Staff the SOA booth at various education, candidate and student events to promote member engagement, relations, acquisition, and products and services.
Demonstrate strong project management skills to simultaneously handle multiple projects at varying stages of development in order to meet deadlines.
EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered):
Requires bachelor's degree in marketing, communications or a related field.
Requires a minimum of (5) five years direct experience in program/product/event marketing or marketing communications, preferably in a professional association or non-profit organization.
Experience in formulating and implementing product marketing plans, including launching new products and driving response.
Familiarity with different marketing tactics and tools, including direct marketing, social media and digital experience. Experience with Eloqua marketing automation platform and EPiServer/Optimizely web content management is a plus.
Strong understanding of market segmentation and achievements in building response rates and other desired measurements across channels.
Requires strong working knowledge of Microsoft Office software, including Word, Excel and PowerPoint and strong working knowledge of AP Style.
Ability to travel a minimum of 5-10%.
KNOWLEDGE, SKILLS AND ABILITIES:
Sound analytical skills to track results of tactics and campaigns, provide analysis and make appropriate recommendations.
Excellent relationship skills to serve and function effectively as a member of an interdisciplinary and multi-talented team.
Ability to anticipate project needs and potential roadblocks, and proactively propose resourceful solutions to mitigate them.
Exhibit strong initiative and the ability and willingness to understand and support strategic and operational initiatives of the SOA.
Organizational abilities and attention to detail are critical traits.
Experience working with technical subject matter experts to develop communication materials is preferred.
We are moving to a hybrid work model in December. Our future plans for growth include the opening of a Chicago office.
The SOA will provide equal opportunity to all employees and applicants for employment regardless of actual or perceived race, color, religion, age, sex, pregnancy, national origin, ancestry, disability (mental or physical), genetic information, military or veteran status, marital status, order of protection status, gender identity, sexual orientation or any other category protected by applicable law. Such action shall include but is not limited to: initial consideration for employment; job placement and assignment of responsibilities; performance evaluation; promotion and advancement; compensation and fringe benefits; training and professional development opportunities; formulation and application of human resource policies and rules; facility and service accessibility; and discipline and termination.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws. Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.
