The Aging Life Care Association seeks a senior level Marcomm leader to be our Chief Relationship Officer (CRO) who will carry our mission forward.
Vision
Inspiring excellence and setting the highest standards in the field of Aging Life Care™.
Mission
Promoting and leading the community of Aging Life Care Professionals® through our unique knowledge base, continuing education, professional development, and the highest ethical practices.
About Aging Life Care Association® (ALCA)
The Aging Life Care Association (ALCA), a nonprofit association with approximately 1,800 members, primarily in the U.S., is governed by an 11-member Board of Directors. Aging Life Care, sometimes referred to as geriatric care management, is a holistic, client-centered approach to caring for older adults or others facing ongoing health challenges. Working with families, the expertise of Aging Life Care Professionals provides the answers at a time of uncertainty. Their guidance leads families to the actions and decisions that ensure quality care and an optimal life for those they love, thus reducing worry/stress, costly mistakes, and time away from work for family caregivers through:
Assessment and monitoring
Planning and problem-solving
Education and advocacy
Family caregiver coaching
ALCA provides timely resources and training to its members through the publication of its peer reviewed Journal of Aging Life Care™, the ALCA annual conference, live and pre-recorded webinars, Member Resource Groups, digital resources such as a Knowledge Resource Center and other offerings like e-newsletters, and an Entrepreneurial Mentoring Program. ALCA also provides national visibility and industry promotion through digital marketing strategies, website “Find an Aging Life Care Expert” search, blogs, white papers, and e-books.
The National Academy of Certified Care Managers (NACCM)
NACCM is a legally separate entity that manages the certification process conferring the primary certification that many ALCA members hold. The ALCA staff provides administrative support to this separate organization and its 10-member board based on an annual management fee. The CRO will devote approximately 20% of time to the NACCM organization.
The Opportunity for ALCA
By 2030, 1 in 5 people in the US will be over 65 --the first time in history that older people will outnumber children. Many people do not have plans in place as they start to retire—or worse, are confronted by a crisis like a stroke or an Alzheimer’s diagnosis. When families, adult children, or the aging person themselves (22% of older adults have no family to support them as they age) are overwhelmed with the reality of growing older, an Aging Life Care Professional can step in to help. Aging Life Care Professionals often have social work, nursing, gerontology, therapy, or other human service backgrounds, with knowledge in eight core areas (housing, crisis intervention, health and disability, financial, housing, family matters, local resources, legal needs, and advocacy). Aging Life Care Professionals help families navigate healthcare and insurance, coordinate aid wherever the client resides, and act as the “eyes and ears” for families who may live at a distance from their older loved ones. Members of the Aging Life Care Association must meet strict experience and education requirements. They also hold themselves to the Association’s Standards of Practice and Code of Ethics—setting them apart from other care managers in a non-standardized field. The Aging Life Care Association is uniquely positioned to be at the forefront of the aging field in the years to come.
We are Looking For:
A senior level Marcomm leader to be our Chief Relationship Officer (CRO) who will carry our mission forward to: build, maintain and nourish both internal and external relationships; build brand awareness around both the value of the services our members provide, as well as the ALCA name; grow and retain members; oversee marketing and lead team with authenticity and humility; challenge staff to think creatively and challenge the board and leadership on the status quo.
The CRO reports to the CEO, works closely with the Board of Directors, and is based in the Tucson, AZ office.
Apply if you are a Person who:
Believes in the mission of the organization
Understands the value of serving the aging community
Seeks to understand before being understood
Listens deeply
Can communicate clearly and effectively, both written and spoken, up and down chains both internally and externally
Is willing to challenge the status quo, with respect and substantiated thought
Is approachable, optimistic, creative, energetic, and focused
Takes the time to fully understand the business within which you work
Chief Relationship Officer Core objectives
Build Brand Awareness around ALCA and ALCA’s members services through marketing
Creates, presents, and implements marketing plan to increase brand awareness and influence in market, and meet defined strategic initiative objectives
Leads all marketing efforts and marketing staff to increase awareness through all viable marketing avenues
Grow and retain membership to defined yearly growth numbers
Creates, presents, and implements membership growth and retention plan to meet numbers
Defines, creates, modifies member programming to meet member demand and increase retention
Meets membership retention numbers as defined by strategic plan by ensuring member satisfaction
Meets membership growth numbers as defined by strategic plan through strategic partnerships and individual growth
Reviews member survey results and makes recommendations on program changes to CEO
Support and Build NACCM Certification brand and relationship
Understands NACCM relationship and defines strategy to best utilize relationship to ALCA and NACCM’s advantage
Defines opportunities to strengthen relationship between NACCM and ALCA
Manages all internal communications with NACCM certificants to keep them informed and engaged, as well asexternal communications with prospective candidates to grow program
Creates, presents, and implements marketing plan to increase brand awareness and influence in market, and meet defined strategic initiative objectives
Considers NACCM brand awareness in marketing plan and creative content for ALCA
Includes NACCM in external relationship building discussions for ALCA as appropriate
Build internal relations
Builds strong relationships with all chapters with goal of creating one unified organization
Defines the best operating model to meet both chapter and association needs and to benefit all involved
Along with board president, board members, and CEO is visible and approachable for all members
Build External Relations
Establishes relationships with important business partners to support the growth of the industry as a whole and the ALCA brand
Thinks strategically about which relationships would be most beneficial for association and brings ideas to table
Defines, creates, and presents external relationship plan to build partnerships (alliances) and relevance in the market
Helps to lead integration of any new relationships with ALCA
Manages Partner program
Defines strategy for outward-facing policy direction and manages appropriately
Key leader in organization
Leads with humility, authenticity, and transparency to build trust and camaraderie within staff
Supports both strategic initiatives and operational implementation of initiatives – willing to get hands dirty when needed
Clearly communicates direction to staff, and progress to CEO and board
Clearly articulates staff challenges and potential staffing limitations to CEO
Takes the time to understand the time investment of staff, and balances workload accordingly
Is available to all staff to promote growth, support questions, offer feedback
Works in concert with CEO to ensure association culture of trust
Assesses and delivers yearly review to staff members to support growth
StrategicDriver
Recommends establishment, modification or elimination of program, services, or committees to increase efficiency and reach of organization
Leads and/or participates on specific committees as defined by need
Ensures all new services are delivered on time and on budget
Provides organization with strategic information to make decisions
Makes timely decisions within limits set forth in policy, strategic plans, and budgets
Monitors fiscal health of organization and make recommendations to increase it
Maintain and Build Board Relationship
With staff and CEO, prepare board books and material to be delivered by specified time to allow board to review prior to meetings
Meet with President and President’s committee as requested by CEO
Knowledge, Skills, and Abilities
Creative, big picture, forward thinking
Experience leading a team
Excellent interpersonal, written, and oral communication skills are critical, including outstanding proofreading
Some understanding and experience in the aging space
Experience in association / non-profit management a plus
Experience presenting to a board a plus
Working knowledge of website function/design and social media.
Knowledge of successful association management practices (preferred).
Demonstrated history of high level of customer service.
Multi-tasker with strong project management skills.
Strong ability to solve problems and make decisions.
Demonstrated experience in creating traditional press releases, digital marketing campaigns, and brand management
Familiarity with Hootsuite, Survey Monkey, Adobe or Nuance PDF, Constant Contact, Google Analytics, Feathr, and Microsoft Office programs
Creative, collaborative, and innovative
Occasional travel required (board meetings and national conference)
Education and Experience:
Bachelor's degree required, in related area (management, non-profit leadership, communication, human services)
Marketing, communications, and/or sales experience, 5 years minimum
Association and/or Nonprofit Management leadership experience in a health-related field, 3 years minimum (preferred).
The Aging Life Care Association (ALCA), a nonprofit association with approximately 2,000 members, primarily in the U.S., is governed by an 11-member Board of Directors. Aging Life Care, also known as geriatric care management, is a holistic, client-centered approach to caring for older adults or others facing ongoing health challenges. Working with families, the expertise of Aging Life Care Professionals provides the answers at a time of uncertainty. Their guidance leads families to the actions and decisions that ensure quality care and an optimal life for those they love, thus reducing worry/stress, costly mistakes, and time away from work for family caregivers through:
•Assessment and monitoring
•Planning and problem-solving
•Education and advocacy
•Family caregiver coaching
ALCA provides timely resources and training to its members through the publication of its bi-annual Journal of Aging Life Care™, the ALCA annual conference, live and pre-recorded webinars, teleconferences, and podcasts, digital resources such as a Knowledge Resource Center and other offerings like e-newsletters, and an Entrepreneurial Mentoring Program. ALCA also provides national visibility and industry... promotion through digital marketing strategies, website “Find an Aging Life Care Expert” search, blogs, and white papers.