ASAE helps associations, and the professionals who lead, manage, and work in them, transform society through the power of collaboration. We are looking for someone to join our team as a Director, Marketing Operations. Candidates must be able to work in a diverse, inclusive, and collaborative environment where colleagues are engaged, respect and support each other, hold themselves accountable, and celebrate their work.
Essential Functions Responsibilities
In concert with the VP of Marketing, develop an inbound marketing strategy; using personas and other tactics, set-up drip marketing campaign; track and report on the entire marketing funnel.
Supervise Marketing Managers and Email Coordinator; manage, build, and lead a strong team by coaching and recommending training and career development to best fit the needs of the department.
Working in collaboration with IT, own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing department.
Take the lead in meeting with program departments to recommend their marketing budgets; ensure marketing costs and conversions are tracked correctly.
Create and maintain reports and dashboards for measuring leads, opportunities and tracking ROI for marketing campaigns.
Meet quarterly with program departments to report on campaigns performances.
Partner with outsourced paid media teams to develop campaign strategies and ensure campaign ROI is correctly reported.
Continually work to develop and simplify systems and processes.
Essential Skills
Balance of strategic vision and tactical execution
Extremely analytical and strategic
Adept at managing multiple projects and deadlines
Exceptional planning, organizational and project management skills
Supervisory Responsibility This position has supervisory responsibilities.
Work Environment This position operates in a professional office environment and routinely uses standard office equipment.
Physical Demands This position must be able to lift up to 25 lbs.
Position Type and Expected Hours of Work This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m.
Required Education and Experience
10+ years of experience and Bachelors degree in related area is required. Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.
4+ years of management experience
Proven experience with change management
Preferred Education and Experience
Familiarity with ASAE’s tech stack (Hubspot, Teamwork, SmartSheet)
Work Authorization/Security Clearance Must be able to work legally within the United States without sponsorship.
About American Society of Association Executives (ASAE)
Our organizational members are trade associations and individual membership societies that represent almost every sector of the economy and countless professions. Our 42,000 individual members—association professionals and industry partners—lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they represent 7,300 organizations and create a vibrant community that makes the world smarter, safer, and better every day.
With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community.
ASAE Business Services, Inc. (ABSI), ASAE’s wholly-owned subsidiary, provides business solutions to the association community that help associations grow and prosper, save time and money, and simplify the business of running an association.
