AIR benefits include medical, dental, disability, life insurance, a 403(b)-retirement plan, paid time off, and additional voluntary benefits. More specific information on benefits eligibility will be provided as part of the interview process.
AIR provides a standard set of equipment and a one-time allowance to assist in setting up a home office. Employees are responsible for reliable internet service and an environment conducive to handling professional matters, free of distractions.
Additional Information:
Hybrid is allowed.
Purpose
This position is responsible for the implementation and execution of multi-channel marketing plans for various campaigns promoting AIR’s programs and services. The individual in this role will lead the execution of marketing tactics including writing and reviewing content, working with designers to develop graphics, deploying tactics through various channels (e.g., the broadcast email system, social media platforms, website), and serving as the marketing lead and project manager of assigned campaigns. They are responsible for ensuring message and tone consistency including brand alignment across their campaigns and marketing assignments. This is a new position.
Responsibilities
Campaign Content Creation: Write, edit, proofread, finalize, and implement all digital and print marketing and communications tactics across multiple channels, such as direct mail, email, paid digital, social media, website, mobile, and multimedia.
Project Management: Independently implement tactical marketing and communication plans on time and on budget, often juggling various plans simultaneously and switching gears as necessary. Use existing internal systems to schedule and deploy tactics.
Collaboration: Work closely with internal stakeholders to effectively communicate the value and details of the programs and services they spearhead. Work closely with internal marketing and communications staff as well as external vendors (e.g., design firms) to develop and execute tactics.
Performance Tracking: Monitor campaign performance of marketing initiatives and develop reports on key metrics including opportunities for improvement(s).
Digital Channel Oversight: Spearhead strategies to maintain and maximize the impact and influence of AIR’s website and social media platforms.
Requirements
The ideal candidate will have:
Bachelor’s degree in marketing, communications, journalism, or related field. Or a commensurate combination of experience, certifications, and/or other formal training.
A minimum of 4 years of marketing management experience, including experience writing and producing content for multiple channels (digital and print); branding; and managing multiple projects and design requests. Association experience is preferred.
Exceptional written and verbal communication skills with demonstrated experience in a variety of communication and marketing mediums.
Strong project management skills with the ability to prioritize tasks across multiple departments and outside vendors.
A keen attention to detail, highly organized, and be able to work both independently as well as in a collaborative team.
Self-motivation and curiosity with the demonstrated ability to ask questions, explore new ideas, and seek out innovative solutions.
An eagerness to acquire new skills and knowledge and adapt to change in a fast-paced environment.
Experience with HTML/CSS, broadcast email software, and web-based content management.
Experience in a remote-work environment is preferred.
Please note: Occasional travel is required.
Physical Requirements
Able to lift up to 25 pounds
Able to sit at a desk for extended periods of time
Able to use motor skills for computer and telephone functions
AIR works at the intersection of people and data to build the individual and institutional competencies necessary to use data, information, and analytics in ways that are effective, ethical, and equitable. For over 55 years, AIR has contributed to building and sustaining strong data-informed decision cultures within higher education institutions.
AIR creates and disseminates research, scholarship, and innovative practices; builds diverse and dynamic communities; fosters strategic partnerships to support cross-functional collaboration and learning; and advocates for the effective use of data within colleges and universities. As a global higher education association, the AIR community welcomes and includes all those interested in optimizing the use of data, information, and analytics for better decision-making in higher education, particularly those within institutional research, institutional effectiveness, assessment, business intelligence, and other data-related functional areas.
