We are proud to partner with our client, the National Western Stock Show (NWSS) in seeking to fill their newly created role, Director of Membership Services. NWSS was established in 1906 and is the premier livestock, rodeo and horse show in the nation, serving agricultural producers and consumers throughout the world. NWSS provides education in agriculture, including college and graduate-level scholarships in agriculture and veterinary medicine for practice in rural areas. The National Western Stock Show is one of Colorado’s preeminent tourist destinations and is held for 16 days every January (scheduled for January 10-25, 2026). A nationally recognized western heritage and entertainment event, the stock show hosts one of the world’s richest regular season professional rodeos, one of the country’s largest horse shows, and Colorado’s largest western trade show, attracting attendance numbers in excess of 700,000 visitors each year.
Now, in their 119th year of existence, NWSS is embarking on an exciting new chapter as the National Western Center, one of the country’s largest urban renewal projects, becomes reality!
The Director of Membership Services will be responsible for transforming the NWSS membership model and adding additional value for current members. This position will collaborate with a volunteer Membership Task Force, the WSSA Board of Directors, and NWSS staff. This role reports directly to the CEO. The Director of Membership Services will have two primary and parallel priorities: re-engaging current members and trustees and launching a new annual membership program.
To learn more about the Responsibilities, Qualifications and Benefits please view the link below:
Responsibilities will include, but are not limited to: • Design and implement strategies to enhance Member engagement and satisfaction. • Create meaningful opportunities for the 99 Trustees to become more actively engaged in the organization. • Plan and coordinate regular Trustee status and Member-exclusive events. • Establish a communication strategy and plan for Trustees and Members. • Revamp and oversee the creation of Member credentials for the Stock Show. • Design, plan, and execute the annual Membership meeting; prepare all proxy materials. • Assist the Nominating Committee of the WSSA Board of Directors by identifying potential Members and managing the process. Annual Membership Responsibilities will include, but are not limited to: The NWSS aims to create an annual membership program that will allow many more people to enjoy, experience, and support the Western way of life, education and agriculture. • Create and implement a fresh, comprehensive annual membership program that will include strategic planning and development of tactics, key performance indicators, events, and communications. • Establish new Member recruitment strategies. • Determine appropriate benefits for annual Members. • Produce marketing materials for the launch of an annual campaign. • Manage the inaugural launch year; collect and analyze data and determine changes, pivots, and strategies that will allow the program to grown in subsequent years. This position will also advise the organization on the type of membership database needed to complete these tasks and keep all membership data current.
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