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Manager, Chapter and Enterprise Member Marketing
The American Academy of Pediatrics (AAP) is seeking a polished professional with strong project management skills to manage the recruitment and retention of AAP chapter and enterprise membership activities. This role will develop and implement recruitment, retention, and recapture strategies. Some tasks include: Create and implement overarching traditional and digital strategies (recruitment, retention, and recapturing) that includes direct mail, display, marketing automation, social, search engine marketing (SEM), display and other channels that influence differentiated performance, drive lead generation and engagement/revenue for chapters and enterprise membership. Interpret analytics results, assess campaign effectiveness, and adapt campaigns to
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