AssociationJobs.org

What we're looking for: We are seeking a talented professional responsible for managing social media presence and strategy across RSNA platforms, including paid campaigns. The Social Media Manager will write, proofread, and edit copy for RSNA social media projects, and analyze and report on social media outcomes.

Please submit a cover letter with your application.

This job might be for you if you're interested in:

• A welcoming environment that gives you an opportunity to impact patient care
• Excellent work-life balance through flexible time off and family-friendly benefits such as paid parental leave
• Training and professional development opportunities
• A competitive compensation package that includes generous retirement and health benefits
• A hybrid working environment, enjoying days in the office and remote

What you'll do:

• Manage RSNA social media brand presence on Facebook, LinkedIn, Twitter, Instagram, YouTube and other channels as appropriate.
• Develop strategies for highly optimized paid social media campaigns.
• Work with marketing team to create and manage paid campaigns to support marketing goals. Use Facebook Ads Manager, Twitter Ads Manager and LinkedIn Campaign Manager to set up campaigns. Implement usage of pixels to build retargeting audiences.
• Track campaign results through use of UTMs and Google Analytics, Sprout Social and in-platform analytics.
• Develop social media content and monitor community engagement social media conversations and actively participate in relevant discussions. Provide customer service and share insight to the team on customer needs, habits and current events.
• Develop status reports on paid social media analytics, use knowledge gained to identify trends and target audiences and use industry-leading practices to apply new thinking and innovation to RSNA social media programs.
• Propose and launch new social media tactics and channels that suit RSNA marketing objectives.
• Collaborate with members of Marcomm Division to understand audiences, media, goals and key messages in order to write copy for social media and other marketing projects. Update marketing managers on project status and outcomes regularly.
• Work with graphic designers to develop social media graphics. Use templates to create graphics for new and recurring content posts.
• Actively participate in real-time marketing and social media management during week of annual meeting.

What you'll need:

• Bachelor’s degree preferred, marketing or communications or related field
• Hands-on experience with managing and optimizing paid and organic social media campaigns required, agility to adapt to new platforms as they come online
• Knowledge of search engine optimization (SEO) best practices
• Experience with Facebook Ads Manager and Google Analytics or similar paid social analytic platforms
• Experience building and publishing reports in Sprout or similar platform
• Excellent writing, proofreading and editing skills, including AP Style, preferably with health care experience
• Analytical mindset with a proactive approach to reporting and campaign management
• Strong organizational skills with ability to meet deadlines and manage multiple projects
• Keen attention to detail and accuracy
• Experience creating video content is a plus

The Radiological Society of North America is an equal opportunity employer and prohibits discrimination and harassment of any kind. RSNA is committed to hiring and employing qualified people without regard to race, color, religion, sex, marital status, national origin, age, disability, veteran status, citizenship status, genetic information, sexual orientation, unfavorable military discharge, ancestry, order of protection status, pregnancy, or any other legally protected characteristic. All employment decisions at RSNA are based on business needs, job requirements, and individual qualifications.