The Marketing and Communications team at the Alliance for Academic Internal Medicine (AAIM) is seeking a Web Content Manager reporting to the Assistant Director of Marketing.
When you join the AAIM team you are offered a competitive salary and generous benefit package. Part of the package includes AAIM paying the full premium cost for employee coverage under the health and dental plans. Coverage begins the first of the month following hire date. Other benefits include vision, life insurance, disability insurance, EAP, 403(b) retirement plan with a 7% contribution after one year of service, generous leave policy, identity theft insurance, and more!
AAIM, a professional membership association, promotes the advancement and professional development of its members who prepare the next generation of internal medicine physicians and leaders through education, research, engagement, and collaboration. Representing over 12,000 members, AAIM is the largest association of faculty and administrative staff serving in departments of medicine. Located in the Old Town section of Alexandria, AAIM is convenient to the Blue and Yellow Metro lines. To learn more about our organization, please visit www.im.org.
What this job is about:
The Web Content Manager is responsible for managing www.im.org and the organization’s microsites to reflect the Alliance's digital strategy, including ensuring content is current and accurate, collaborating with other departments to create and update content, ensuring editorial and quality control standards are met, support revenue and member engagement goals, and track site metrics to inform strategy. This individual will also manage the association’s social media channels by actively creating, sourcing, and posting content in support of the Alliance’s communications strategy.
Writes, develops, publishes, and maintains content for www.im.org, microsites, and social media channels by collaborating with all teams to solicit and finalize content.
Will lead development of new website starting in July 2024. Working directly with web developer, role will manage the day to day work of this project, ensure milestones are met, provide regular updates to internal team.
Reviews, edits, and creates layouts for new and updated content for www.im.org produced by other teams to ensure adherence to content strategy, voice and message, copywriting guidelines, and design principles.
Manage process for project requests that is transparent and ensures timely delivery.
Manages annual full-site content review in collaboration with all staff teams to determine if existing content is current, needs revision, or needs to be archived.
Tracks and reports site metrics; analyzes data and develops recommendations for content and user experience enhancements.
Tracks and reports social media channel metrics; analyzes data and develops recommendations for maximizing exposure.
Works with staff to edit, organize, and post content to ensure adherence to content strategy, voice and message, copywriting guidelines, and design principles.
Guides the organization in setting and implementing digital strategy.
Directs vendors to ensure content development efforts are conducted in a timely, high-quality manner within established time and budget parameters.
Manages multiple projects simultaneously and on time, develops project timelines, and identifies and substantiates skills required to complete tasks.
Develops production schedules for new content development and revision processes that inform other marketing and communication efforts.
Develops and exhibits sound fiscal management of the department budget; monitors the budgetary impact of the day-to-day operations on the department; prepares budget reports; ensures that invoices are coded accurately; and confers with department management as necessary to ensure that department funds for equipment, resources, travel, programs, committees, revenue, and expenses are used responsibly and effectively.
Travel may be required to attend meetings and conferences.
Other administrative duties as assigned.
What you will get out of it:
Insight into the discipline of academic internal medicine.
Develop your project management, communication, and budgeting skills.
Apply your knowledge, skills, and creativity to improve the AAIM website.
Work with committed and dedicated professional staff and volunteers in a collaborative and high performing environment.
Professional development opportunities to grow your career.
Comprehensive benefits package including medical, dental, vision, life insurance, disability insurance, EAP, 403(b) retirement plan with a 7% contribution after one year of service, generous leave policy, onsite parking, and more!
How to apply:
Send a resume, cover letter, and salary requirements to email@example.com.
AAIM offers a hybrid work arrangement of three days per week working remotely and two days per week working in the office. Employees are required to work in the office every Tuesday and Wednesday. New employees are immediately eligible for this hybrid work arrangement.
5-6 years of experience to include writing, editing, and managing web content.
College degree required. Bachelor’s degree in communications or related field preferred.
Strong Internet literacy, with knowledge of web content best practices and digital content distribution channels.
Working knowledge of creating graphics for the web and social media.
Experience working with content owners to actively solicit and elicit ideas and content for website and other media channels.
Exhibits strong interpersonal skills and the ability to interact with all levels of staff, members, and leadership.
Organized, self-directed, self-motivated, detail and deadline oriented.
Ability to prioritize and coordinate multiple work activities in a fast-paced environment and meet critical deadlines.
Experience with social media channels and channel management and reporting tools.
Strong writing and editing skills.
Ability to travel for annual conference.
Proficiency using MS Office, HTML, basic CSS and Java Script, knowledge of Google Analytics, fluency in Higher Logic and its microsites model.
Headquartered in Alexandria, VA, the Alliance for Academic Internal Medicine (AAIM) is a non-profit association representing departments of internal medicine at medical schools and teaching hospitals in the United States and Canada. AAIM has more than 12,000 members. Through education, research, and member engagement, AAIM advances the efforts of all academic internal medicine professionals who build the next generation of internal medicine physicians.
AAIM has a 29-person staff who are organized around teams focused on education and research, conferences and meetings, member engagement and diversity, communications and marketing, governance, information technology, finance, and human resources. The staff works extensively with volunteer leaders to implement projects and programs aligned with the goals and objectives of AAIM.