The Association for association professionals in Chicagoland

The Asphalt Pavement Alliance (APA) is a partnership of the National Asphalt Pavement
Association (NAPA), the Asphalt Institute (AI), and State Asphalt Pavement Associations,
Inc. (SAPA). Our mission is to promote asphalt pavements as the material of choice
through innovation, education and advocacy. This position plays a vital role in managing
and supporting programs that advance the APA’s mission, strengthen industry
collaboration, and ensure asphalt remains the pavement of choice across the nation.

ROLE
This role supports the Executive Director and Technical Director in the execution of the
APA mission and manages assigned programs within the three APA strategic pillars
(Marketing, Collaboration and Education). An important component of this role is helping
to support the engagement of APA partners and stakeholders (DOTs, agencies and
industry) while promoting asphalt pavements.

Specific duties of this role include:

Operational & Administrative:
• Manage APA’s administrative and promotional tools and apps (social media
accounts, website, Mail Chimp email database, OpenWater Awards Program, Zoom
Business Suite, etc.)
• Serve as the main point of contact for general APA email and phone inquiries and
responses.

Marketing Pillar:
• Manage APA’s online website presence (APA, PAVEXpress)
• Manage APA’s social media (LinkedIn) presence, including content creation.
• Create APA social media campaigns to inform and engage partners, provide
organizational updates, and upcoming webinar dates.
• Create social media materials for SAPA use.
• Support APA’s annual Perpetual Pavement Award Program, including marketing and
promotion, coordinating and processing nominations, coordinating judging,
creating and distributing awards, publicity of winners and developing and releasing
press releases.
• Create marketing graphics and promotional materials for Industry Promotion using
CANVA.
• Support APA’s Marketing program, including coordinating written content and
graphics for national magazines.

Collaboration Pillar:
• Plan, schedule, and help execute APA Partnership conference calls every other
month including agenda content, speakers, and distributing the meeting minutes.
• Support the Executive Director and Technical Director to collaborate with industry
partners and APA stakeholders to support joint marketing, education and
owner/agency efforts.

Education Pillar:
• Under the direction of the APA Executive Director, manage the APA’s national
tradeshow schedule, secure booth space and speaking engagements, select
tradeshow materials, and secure industry personnel to staff tradeshow
booths/exhibits.
• Travel and represent the APA at national/regional conferences as needed.
• Conduct surveys of the APA stakeholders and partners to monitor performance.
Analyze and evaluate survey results for opportunities/improvements and make
recommendations.
• Manage and deploy the APA webinar program. Add webinars to APA website,
promote, track performance, and coordinate distribution. Assist the APA Technical
Director in identification and selection of technical topics.
• Assist the Executive Director and Technical Director in planning APA in-person
technical outreach and education events across the country.

Skills and Knowledge
• Ability to thrive in a remote (or hybrid) setting with a strong sense of accountability,
driving projects forward independently and delivering results.
• Self-starter with excellent time management and organizational skills. Effective
communication skills to create positive, collaborative relationships with staff,
members, and other industry partners.
• Successful candidates should demonstrate flexibility, be open to change and
rapidly adapt to new information and unexpected obstacles.
• Ability to manage multiple projects, prioritize assignments and meet required
deadlines.
• Think strategically, possessing excellent writing and oral presentation skills.
• Proficient in Microsoft Office, Word, Excel, PowerPoint, Teams and Zoom.
• Skilled in social media platforms (LinkedIn)
• Skilled in marketing/graphics apps (In-Design, CANVA, Mail Chimp, etc.)

Experience
• Three to five years work experience desired with preference for experience in an
industry association and in program/project management
• Experience in associations, marketing, journalism, communications—or
equivalent—preferred.
• Background in industry promotion or the asphalt pavement/road construction
industry highly desired.

About National Asphalt Pavement Association

The National Asphalt Pavement Association is the only trade association that exclusively represents the interests of the asphalt pavement material producer and paving contractor on the national level with Congress, government agencies, and other national trade and business organizations. NAPA supports an active research program designed to answer questions about environmental issues and to improve the quality of asphalt pavements and paving techniques used in the construction of roads, streets, highways, parking lots, airports, and environmental and recreational facilities. The Association provides technical, educational, and marketing materials and information to its members, and supplies technical information to users and specifiers of paving materials.

Connections working at National Asphalt Pavement Association