The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!
Employer of Choice: ABA is recognized with a 2025Great Company Culture Award and 2025 Great Place to Work designation!
Job Description:
The Director will lead the design and optimization of our marketing technology ecosystem.
This role bridges marketing, data, and engineering to drive scalable growth, improve customer experiences, and maximize ROI across all marketing channels.
Marketing Operations:
Work consultatively with marketers to support marketing campaigns: contact list creation/updates, journey consultation and building; social campaign target lists; and Salesforce marketing leads management.
Improve campaign execution workflows and automation.
Optimize lead management, scoring, and lifecycle processes.
Ensure data quality and system hygiene.
Platform Management & Integration
Drive platform evaluation and implementation within ABA’s MarTech stack:
- Web content management and personalization (e.g. Sitecore, Optimizely)
-Data platforms (CDPs, data warehouses)
Support implementation of new platforms to integrate with current MarTech stack:
- SalesForce CRM and Marketing Cloud
- Analytics tools (e.g., Google Analytics, BI platforms)
- Other ABA applications such as LMS, OneLogin, etc.
Ensure seamless integration and tracking (APIs, middleware, data pipelines, GTM) across ABA systems, such as CRM, Learning Management, email bulletins and IAM.
For features and released on integrated applications, represent MarTech stack to provide consultation and testing support.
MarTech Strategy & Leadership
Drive the vision, roadmap, and governance of the marketing technology stack to bring together multiple technologies to create one unified view of a customer.
Evaluate, and manage platforms (CDP, MAP, etc.) to deliver the vision of a unified customer profile.
Represent marketing and business to prioritize and scope new features, capabilities and emerging technologies (such as AI) that align technology decisions with business and marketing goals.
Data & Analytics:
Maintain data governance and data quality.
Partner with data teams to ensure accurate segmentation and insights.
Turn marketing data into recommendations and actionable strategies.
Cross-Functional Collaboration:
Partner with IT, Membership, Product, Sales, and Customer Service teams and vendors.
Translate business needs into technical requirements.
Act as a key liaison between technical and non-technical stakeholders.
Requirements:
Bachelor’s or advanced degree in a related field.
8–12+ years of experience in marketing technology, marketing operations, or related field.
Hands-on experience with CRM and marketing automation platforms such as Salesforce (CRM, Marketing Cloud) and DXPs such as Sitecore and Optimizely.
Deep understanding of data architecture, integrations, and APIs.
Proven leadership and cross-functional collaboration skills.
Preferred:
Experience with CDPs (Data360, Tealium), data warehouses (e.g., Snowflake, BigQuery).
Experience with Nimble, a Salesforce CRM platform for associations.
Familiarity with privacy regulations (GDPR, CCPA).
Experience in B2B and/or high-growth tech environments.
SQL or basic technical fluency.
Experience with SDLC principles and practices.
Target range for role: $125,000.00 - $130,000.00
Salary Band Range: $85,120.00 - $112,810.00 - $140,500.00
American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.
The American Bankers Association is the united voice of America’s hometown bankers—small, regional and large banks that together employ more than 2 million women and men, hold nearly $17 trillion in assets, safeguard $12.8 trillion in deposits and extend more than $9 trillion in loans. ABA believes that government policies should recognize the industry’s diversity. Laws and regulations should be tailored to correspond to a bank’s charter, business model, hometown markets and risk profile. This policymaking approach avoids the negative economic consequences of burdensome, unsuitable and inefficient bank regulation. Through a broad array of information, training, staff expertise and other resources, ABA supports America’s hometown bankers as they perform their critical role as drivers of America’s economic growth and job creation.
